Demand Generation Specialist | Canada | Remote

Description

Grafana Labs is a remote-first, open-source powerhouse. There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity

We're looking for an experienced, AI-native demand generation specialist to own our lifecycle and nurture programs — the strategic engine driving users from awareness to adoption and expansion across Grafana's growing user base.

This role sits at the intersection of AI-driven program evolution, multi-channel execution, and business impact. The right candidate brings deep experience, a genuine AI-native working style, and the strategic instinct to connect their work to what the business cares about most.

What You'll Be Doing

• AI-Driven Nurture Program Expansion: Lead the strategy and evolution of AI-powered nurture programs — identifying opportunities to deepen engagement, improve conversion, and expand pipeline attribution across the funnel.

• Multi-Channel Execution with AI Integration: Own strategy and execution for lifecycle campaigns across email nurture, website personalization, and paid channels with AI workflows embedded throughout.

• Data Analysis & Attribution: Conduct complex campaign analysis using both traditional analytics tools and AI-assisted analysis. Translate findings into clear recommendations for GTM leadership.

• Cross-Functional Ownership: Partner with Sales, SDRs, content, and creative to drive alignment and own shared outcomes.

What Makes You a Great Fit

• 3+ years of experience in B2B SaaS demand generation or growth marketing, ideally within a technical product or developer-focused environment

• Demonstrated experience owning a program end-to-end - from ideation and strategy through launch, reporting, and continuous optimization

• Active AI tool usage: workflows, automated processes, or AI-assisted programs

• Strong data literacy and attribution capability across PLG + commercial motion

• Clear, confident communicator with marketing and GTM leadership

• Deep proficiency across core lifecycle channels — email nurture, website optimization, paid media — with AI workflows layered on top

• Fluency with technical audiences and developer-focused product adoption

Bonus Points For

• Hands-on experience with Claude Code

Compensation

In Canada, the base compensation range for this role is CAD 77,989 - CAD 93,587. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success.

Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

Why You’ll Thrive at Grafana Labs

• 100% Remote, Global Culture

• Scaling Organization

• Transparent Communication

• Innovation-Driven

• Open Source Roots

• Empowered Teams

• Career Growth Pathways

• Approachable Leadership

• Passionate People

• In-Person onboarding

• Balance is Key: 30 days annual leave (3 reserved for Grafana Shutdown Days)

Equal Opportunity Employer

Grafana Labs is an equal opportunity employer. We recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all other characteristics that make us unique.

Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.