As a Sr. SEO Specialist, you will lead holistic SEO strategies aligned with client goals, with a strong focus on both traditional organic search and AI-powered search visibility. You organize and manage SEO workflows; coordinate with the team to develop strategies, manage accounts, project plans, and performance reporting and analysis.

About Green Line Digital

We’re a marketing technology agency. Our goal is to help our clients use the latest platforms and automation to bring better performance and efficiency to their marketing channels. The marketing tech landscape is constantly evolving, and we make sure they stay on top of it. We believe in the power of data done right, technology that provides value, complete transparency, and the right people to bring it all together. Our team is made up of industry experts providing strategic solutions and decades of experience for a range of clients across multiple verticals.

Description

About our Company

Green Line Digital is a premier digital agency providing customized data and technology integration services to improve digital media efficiency and performance. We believe in the power of data done right, technology that provides value, complete transparency, and the right people to bring it all together. Our team is made up of industry experts providing strategic solutions and decades of experience for a range of clients across multiple verticals.

About the Role

This is a fully remote position. At Green Line Digital, we pride ourselves in being an extension of our client’s teams. We believe in transparency in all of our advertising practices. As an extension of our clients, we provide high caliber support by having experienced and responsive team members. We are problem solvers at heart and work to solve clients’ complex digital marketing challenges by leveraging data and technology.

You will lead holistic SEO strategies aligned with client goals, with a strong focus on both traditional organic search and AI-powered search visibility. You organize and manage SEO workflows; coordinate with the team to develop strategies, manage accounts, project plans, and performance reporting and analysis.

If you are an excellent communicator with proven experience leading SEO initiatives across diverse industries, we would love to hear from you. In this role, you will learn every day, deliver real impact for clients, and expand your expertise in an evolving search landscape.

Responsibilities

Identify opportunities and develop strategies to improve organic performance by using strong analytical, technical, research, and content marketing skills
Create and implement strategies to enhance brand visibility in AI-driven and traditional search environments
Serve as the subject matter expert for assigned accounts, collaborating with clients and providing recommendations aligned with SEO goals
Lead accounts and client meetings independently including creating, presenting, and managing the SEO strategy
Execute day-to-day SEO tasks such as competitive analysis, keyword research, content optimization, technical audits, local SEO optimizations, and performance analysis
Optimize on-site content for maximum organic performance; this includes content structure and quality, image optimization, Schema, interlinking strategy, UX, and metadata
Conduct keyword research to support existing content optimization and identify new growth opportunities
Monitor key organic search and AI visibility metrics, delivering concise, actionable insights that help client partners understand performance and next steps
Troubleshoot website issues, perform ad hoc analyses, and drive resolutions to completion
Stay current on AI discovery trends, consumer behavior, industry developments, algorithm updates, and SERP changes, adapting strategies as needed
Additional responsibilities as assigned

Qualifications, Skills, and Requirements

Bachelor’s degree in Marketing or related field
3+ years of experience in SEO
Proven experience managing client accounts and leading SEO services
Extensive understanding of SEO principles, best practices, and industry trends
SEO experience working with e-commerce websites and analytics platforms
Strong analytical skills, with the ability to interpret and translate data into clear, actionable insights
Working knowledge of HTML, JavaScript, robots.txt, XML sitemaps, and Schema
Experience with Google Analytics, Google Search Console, and leading SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, DeepCrawl)
Experience managing local search listings and tools (e.g., Yext, dbaPlatform, Moz Local)
Familiarity with LLM technology and AI-driven workflows
Proactive, positive, self-starter attitude
Excellent written communication and verbal presentation skills
Strategic thinker with creative problem-solving abilities
Detail-oriented and highly organized
Ability to manage time-sensitive deadlines and prioritize effectively
Strong SEO copywriting and research skills
Comfortable working both independently and collaboratively
Automotive experience a plus

Benefits

Health, Vision, and Dental insurance
Employee 401(k) with 100% match up to 3%, and 50% match on the next 2%
3 weeks paid time off (maximum of 4 weeks with rollover)
10 company holidays
40 hours of sick leave
Parental leave
Professional development budget for courses, tools, and conferences

Salary

$70,000 - $75,000 per year

Sr. SEO Specialist