Director, Go-to-Market & Business Strategy

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We're seeking a Director, Go-to-Market & Business Strategy to drive end-to-end project management, cross-functional alignment, and operational execution for all critical organizational priorities. In this pivotal role, you'll focus on product and campaign launches, ensuring every initiative is tightly coordinated, strategically integrated, and executed with precision across Grüns' DTC, retail, and digital channels. From new product innovations to limited-time offers and collaborations, you'll be the operational backbone that transforms concepts into successful market entries. This role offers the opportunity to significantly impact our business through streamlined processes, enhanced cross-functional collaboration, and flawless execution of our most important initiatives. This position reports directly to our CFO.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.

In this role, you will:

Project Management & Operational Planning

• Own the full product launch lifecycle from concept through post-launch analysis, creating comprehensive timelines that establish critical path milestones

• Drive accountability across teams by maintaining stakeholder alignment to deadlines and centralized documentation for all launch plans

• Ensure operational readiness by coordinating inventory, packaging, and fulfillment requirements while implementing effective timeline management to prevent bottlenecks

Stakeholder Alignment & Communication

• Lead strategic kickoff meetings and deliver structured updates to executive leadership, providing visibility into progress and potential risks

• Serve as the essential connective tissue between all departments, translating complex project details into clear, actionable information

• Leverage deep understanding of company strategy to identify potential roadblocks early and facilitate swift resolution

Process Improvement & Scalability

• Develop standardized GTM playbooks and facilitate comprehensive post-launch retrospectives that drive continuous improvement

• Design scalable processes and optimize project management tools that accommodate growth while enhancing cross-functional visibility

• Identify opportunities to streamline workflows and eliminate inefficiencies in the launch process

We're looking for someone who:

• Has 7+ years in project management or GTM operations within DTC, CPG, or eCommerce environments, with exceptional organizational capabilities to manage multiple complex projects simultaneously

• Excels at cross-functional leadership across product, finance, operations, and marketing teams, with proficiency in project management platforms

• Possesses strong strategic thinking and business acumen, with experience developing standardized launch templates and thoughtful capacity planning

• Makes data-driven decisions using post-launch metrics while maintaining a comprehensive view of business priorities and outcomes

Approach to the role: 

• Operates as a strategic partner with intellectual curiosity, demonstrating exceptional diplomacy and influence without authority while maintaining positive stakeholder relationships

• Communicates with clarity and purpose while maintaining composure under pressure, knowing what information to share with whom and when during all phases of launches

• Anticipates problems before they arise, proactively develops contingency plans, and exhibits adaptability when priorities shift while keeping stakeholders aligned

• Balances perfectionism with practicality, taking full ownership of launch outcomes and viewing success as a personal responsibility

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!