Director of Ecommerce, International

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

At Grüns, we’re building the future of daily nutrition — and international expansion is a critical next chapter. We’re looking for a Director of Ecommerce, International to own and scale our storefront experience across every new market outside the US.

In this role, you’ll launch and operate our websites outside the US, building a best-in-class customer experiences that leverage Grüns best practices while thoughtfully adapting to local market conventions and customer preferences.

This role reports to our VP of International and will play a foundational role in how Grüns shows up around the world.

Location

This role is part of our remote HQ! We believe this role will be most successful if based in Europe (particularly the UK, Netherlands, Germany), but weare also open to meeting with candidates who can operate in those time zones and have significant international ecommerce experience.

In this role, you will:

• Launch and scale Grüns’ ecosystem of international storefronts (Grüns, Nütrops, Jüced, Immün etc) across all markets outside the US, overseeing localization, payments, logistics integration, and ongoing site performance

• Build and optimize our tech stack; manage Shopify plugins and third-party vendors and evolving tools as markets scale

• Drive conversion, AOV, LTV, and nCAC improvements through experimentation, CRO, and continuous optimization, benchmarking performance against the US

• Own international site content and execution to support campaigns, product launches, and key brand moments, ensuring a high-quality, on-brand experience

• Establish clear reporting and insights for international ecommerce performance, translating data into action

• Ensure international site compliance (GDPR+) and a smooth end to end operation (seamless international checkout and fulfillment experience) 

Who we’re looking for:

Experience

• 8+ years ecommerce experience with 5+ years launching and operating non-US DTC websites

• Deep hands-on experience with Shopify Markets & Global Payments

• 5+ years with Shopify, relevant third-party vendors and Shopify plugins

• Subscription business experience strongly preferred

• Experience in working for US companies going abroad strongly preferred

Technical Skills

• Shopify (expert level)

• Page builders (e.g., Webflow, Replo, Lovable)

• Figma (working knowledge)

• Strong understanding of GDPR and international compliance requirements

• Nice to have: experience with retention platforms (e.g., Skio, Recharge)

How You Work

• Strong cross-functional communicator who builds trust quickly

• Excited by feedback and able to prioritize and act on it decisively

• Blends strong design intuition with a data-informed mindset

• Proactively drives projects to completion in ambiguous environments

• Moves fast without sacrificing precision or quality

• Cares deeply about craft and customer experience

Why Here & Now

• High ownership, high impact role at a fast-growing, category-defining brand

• Opportunity to build international ecommerce from the ground up

• Remote-first, globally minded team with strong cross-functional collaboration

• A culture grounded in autonomy, growth, and community
  

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!