Paid Search Specialist

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We're seeking a results-driven Paid Search Specialist to lead our search engine marketing efforts and drive growth across our expanding product portfolio. As our SEM channel grows and the competitive landscape intensifies, you'll take ownership of Google Ads and YouTube campaigns while freeing up our team to focus on strategy and cross-functional partnerships. You'll manage the technical complexities of Google Merchant Center, policy compliance, and campaign optimization to help us dominate impression share in our target categories. This role is perfect for someone with deep Google Ads expertise who thrives in a fast-paced ecommerce environment and wants to make a direct impact on our growth trajectory. This role reports to our Senior Paid Search & YouTube Specialist. 

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Lead Google Ads campaign management and optimization to achieve market-leading impression share for Grüns and sister brands in our target segments

• Manage technical aspects of Google Merchant Center, policy compliance, and troubleshoot platform issues to ensure smooth campaign operations

• Launch and scale SEM campaigns for new product lines, supporting our expanding portfolio with strategic keyword targeting and competitive positioning

• Conduct comprehensive keyword research and competitive analysis to identify growth opportunities and optimize campaign performance

• Collaborate with creative strategy and production teams to develop high-converting ad creative and landing page experiences

• Monitor campaign performance daily, implementing data-driven optimizations to improve ROAS, CTR, and conversion rates

• Stay current on Google Ads platform updates, new features, and SEM industry trends to maintain competitive advantage

• Develop and execute testing strategies for ad copy, bidding strategies, audience targeting, and campaign structures

• Create detailed performance reports and present insights to stakeholders on campaign effectiveness and growth opportunities

• Support YouTube advertising efforts and explore emerging Google advertising products as they become available

We're looking for someone who:

• Has 1-2+ years of experience managing Google Ads in the ecommerce space, preferably with agency or in-house experience

• Demonstrates expertise with Google Platforms including Ads, Merchant Center, GA4, and Google Tag Manager

• Shows proficiency with Shopify, keyword research tools, competitive research platforms, and Google Sheets/Scripts

• Brings experience with AI platforms and stays current on automation and machine learning applications in SEM

• Paid social and additional platform experience is a plus

• Has worked with subscription-based brands or health & wellness/supplement companies (preferred)

• Demonstrates strong analytical skills with ability to interpret data and make strategic recommendations

• Shows experience launching campaigns for new products and scaling successful initiatives

• Can manage multiple campaigns simultaneously while maintaining attention to detail and performance standards

Approach to the role:

• Takes extreme ownership - personally invested in campaign success and proactively identifies opportunities for improvement and growth

• Stays savvy and trend-aware - continuously monitors SEM space developments and applies emerging best practices to stay ahead of competition

• Thinks creatively and opportunistically - willing to test new strategies, make calculated bets, and explore innovative approaches to campaign optimization

• Drives data-driven decisions - uses performance metrics and analytics to guide all strategic choices while collaborating effectively across teams

• Operates with cross-functional excellence - works seamlessly with creative, strategy, and production teams, wearing multiple hats when needed to achieve business objectives

To Apply: Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you'll hear plenty more about that if you join us.

At Grüns, we're committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $60,000 - $80,000 depending on experience. 

Beyond base salary, we offer competitive equity packages and a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!