Head of Marketing

ABOUT HAPPY MONEY 

Happy Money is a leading consumer finance company dedicated to helping people achieve their goals through responsible lending. Through its fully-digital platform, Happy Money partners with credit unions, banks and asset managers to originate high-quality credit solutions, diversify their portfolios and expand their impact and reach nationwide. 

Backed by investors like TruStage Ventures, Happy Money enables financial institutions to grow as a force for good in their communities while helping people use money as a tool for their happiness. Together with their community-focused capital partner network, Happy Money has originated over $6 billion in loans representing more than 300,000 members who have taken greater control of their financial futures. Learn more at happymoney.com.

ABOUT THE ROLE

We are seeking a highly experienced Marketing leader to spearhead Happy Money’s growth through effective acquisition strategies, particularly in driving loan originations. The ideal candidate will possess a proven track record in scaling credit products while managing customer acquisition costs. This role will require the ability to effectively lead and develop channel managers, oversee budgets and forecasts, and foster robust alignment and communication across senior leadership and partner teams. Strong leadership, people management, and exceptional communication skills are essential for this role.

You will collaborate closely with our Risk & Analytics, Finance, Data Science, Product, and Engineering teams to develop a scalable and efficient multi-channel marketing platform that drives product demand. This is a strategic position with substantial visibility and interaction across various teams and leadership levels within the organization.

KEY RESPONSIBILITIES

• Lead and execute our customer acquisition strategy with a focus on driving scalable and profitable growth for our consumer lending product

• Develop strategy for and scale performance marketing across multi-channel (direct mail, email, affiliate, digital, content) initiatives in support of customer acquisition and retention for our personal loan business

• Deeply understand the competitive landscape and trends, and represent the voice of the customer to identify and drive improvements in the overall experience and opportunities for growth

• Grow the Happy Money brand and our position in the competitive landscape

• Drive go-to-market and product marketing through strong value articulation, and product positioning and messaging

• Foster an environment of continuous “test and learn” to optimize channel performance (ROI) and seek efficient costs of acquisition (CAC)

• Stay current with the latest marketing technologies and tools, and enhance strategy and execution by harnessing technologies like AI for personalization, testing and optimization, and automation

• Show up as a servant leader, hire, develop, and mentor a team of high-performing growth & performance marketers

• Work cross-functionally as a respected, trusted thought leader and partner: 

• Strategy -  to provide quarterly goals in alignment with our long term plan

• Risk & pricing - to ensure we are attracting the right customers and margins

• Finance and analytics -  to develop and manage forecasts and budgets to drive efficient growth and profitability

• Analytics and data science - to develop robust reporting that helps drive actionable insights, build out more robust attribution models (e.g., multi-touch) and measurement frameworks

• Product - to collaborate on experiments, enhance the customer experience, launching new features and new product GTM

ABOUT YOU

• 10+ years of experience in marketing and customer acquisition, overseeing significant budgets that tie directly to revenue targets and 5+ years of managing marketing teams

• Consumer Lending industry or complimentary category experience,  with an understanding of how marketing channels and methods impact credit risk and align with the regulatory environment

• You’re deep enough to be dangerous on specific channels (affiliate marketplaces, paid, direct mail, email) and you deeply understand attribution models 

• You are up-to-date on the latest in marketing technology,  attribution and measurement, and the use of AI in marketing strategy 

• Able to develop, communicate, and execute clear marketing strategies that align to company objectives and goals

• Willing to “act as an owner” and roll up your sleeves to get campaigns executed and analyzed

• Extremely data focused, bringing analytical rigor, a test and learn mindset, and curiosity to your leadership and the culture of the marketing team

• You have a track record of recruiting, nurturing, and retaining high performers, and you lead by example, bringing both a drive for high-performance, matched with high-empathy

• You are strategic and detail oriented, able to focus on the big picture across the organization, considering impacts outside your team, while understanding into details on specific initiatives

BONUS POINTS FOR

• Knowledge of designing and building CRM platform

• Experience in building and growing a mission-driven brand

BENEFITS & PERKS

• Generous medical, dental, and vision insurance options 

• 401k Plan with a matching contribution 

• Flexible PTO

• Monthly Health and Wellness Days

• 12 Weeks Paid Parental Leave

• Company-paid short & long term disability and life insurance

• Monthly tech stipend to help cover expenses for remote work

• Happy Money is a 100% fully distributed workforce

$165,000 - $225,000 a year

Happy Money offers a competitive salary range tailored to individual qualifications, experience, and role fit, reflecting our commitment to fair compensation practices. Additionally, eligible candidates may have the opportunity to participate in additional compensation (e.g. bonus, equity) contingent on company and individual performance, as a part of their total rewards offering.

Happy Money is committed to a diverse and inclusive workplace. Happy Money is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email peopleops@happymoney.com.