Senior Manager, Integrated Marketing (Activation)

Company Description

Her Campus Media is the #1 media portfolio for college students and Gen Z. Our brands -- Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired -- reach an audience of over 10 million readers and 550K social followers, and count more than 50,000 influencers and student ambassadors at 1,600 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

Job Description

As Senior Manager of Integrated Marketing (Activation), you are responsible for servicing key client accounts and managing the company’s mid to large scale, complex integrated marketing campaigns, inclusive of digital, influencer, and experiential activations, on behalf of our brand partners. While you will work across all three areas - digital, influencer, and experiential - you will have a focus on experiential campaigns including the event planning, management and production of virtual and in-person events (i.e. mobile tours, pop ups, campus activities). You will work closely with HCM’s Senior Manager of Activation / Event Lead and HCM’s in-house Events team to push what’s new and next for our experiential offerings. As an experienced member of the team, you are able to lead your campaigns independently, bringing strategic client servicing coupled with smooth project management to your work, while being able to mentor and provide direction to associates/other team members when they are assigned to support on your campaigns. You will regularly contribute to a culture of collaboration, learning and improvement within Activation and the Integrated Marketing team as a whole to level up the overall knowledge and excellence of the team. This role reports to the Director on the Activation team. 

Responsibilities & Duties:

  • Independently and confidently manage HCM’s largest campaigns and clients from kickoff through recap and renewal stages, including overseeing support from associates/other team members as needed based on campaign size and complexity

  • Provide outstanding client service to brand and agency partners, owning client communication and relationship building and ensuring clients’ campaign objectives are fulfilled

  • Lead internal project management and collaboration to ensure successful and timely execution and delivery of all campaign elements

  • Directly or indirectly manage and mentor junior team members as needed

  • Stay abreast of industry marketing trends and ways to enhance Her Campus Media’s offerings to remain innovative in the market

Qualifications

  • 4+ years of full-time experience in an integrated marketing role at a publisher and/or agency, with a focus on post-sale responsibilities

  • Track record of success personally managing mid to large scale integrated marketing campaigns and building client relationships across digital, influencer, and experiential (experience with all 3 strongly preferred) and building client relationships

  • Excellent communication, client services, and problem-solving skills

  • Very strong organizational and project management skills, with ability to collaborate successfully in a highly matrixed environment

  • Passion for Her Campus Media’s mission and the unique opportunity to marry our audience, community, and client interests in our work

Additional Information

Benefits & Perks

  • Eligibility for performance bonuses

  • Choice among six medical health insurance plans

  • Dental and vision insurance

  • 401k retirement savings plan with company matching

  • Unlimited PTO and flexibility to work remotely

  • Generous company holiday policy, with 20+ paid federal and office holidays in 2024 

  • Two (2) additional floating holidays each year

  • Parent-supportive culture, including paid parental leave and flexibility post-parental leave to support your transition

  • Summer Fridays

  • FSA and HSA offered

  • Life insurance

  • Short-term and long-term disability insurance

  • Free One Medical membership offering same-day primary care over video or in person

  • Free Health Advocate services to help navigate your medical benefits

  • Free Membership to TalkSpace, virtual mental health therapy

Salary Range: $65,000 - $85,000

Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.

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