Manager, Paid Social

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. We connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more. 

With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health.  We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. We normalize health & wellness challenges—and innovate on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so we provide access to personalized care designed for results. At our core, our mission is deeply personal—because we too are customers. 

In January 2021, the company was listed on the NYSE and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

About the Role:

The Manager, Paid Social will be responsible for the development and execution of paid social media campaigns across multiple platforms, primarily Facebook. The ideal candidate will have a deep understanding of social media advertising and will have experience managing large-scale campaigns with a focus on driving conversions at an efficient scale. This person will report to the Senior Manager, Growth Marketing and will work closely with other channel leads as well as creative, product, and analytics teams to ensure campaign alignment with business goals and brand messaging. 

Responsibilities: 

• Responsible for Facebook campaign execution, budget pacing, and optimization

• Collaboratively build and execute a channel strategy to meet both short term and long term acquisition goals

• Develop insights and actions (implications) that demonstrate a thorough understanding of the channel and business impact

• Support the delivery of reporting materials, reports and presentations

• Proactively take steps to drive business outcomes and independently envision what’s required for the future success of the paid social program.

• Lead expansion onto additional channels (ie. TikTok, Snap, and others) with meticulous attention to details

Requirements: 

• Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience.

• Experience working on healthcare, wellness, or relevant brands

• Knowledge of additional marketing channels including Google, TikTok, Snap, and others

• Knowledge of social media advertising best practices, trends, and features across various platforms

• Experience using web and data analytics tools such as Amplitude, Google Analytics, Looker, etc. and experience integrating campaign data into broader performance reports.

• Proven track record of driving measurable revenue and engagement via digital advertising, preferably with multi-million dollar monthly budgets

Preferred Qualifications: 

• 5+ years of hands-on experience managing large budget direct-response paid social campaigns (Facebook/Instagram is a must), preferably in highly competitive consumer-oriented verticals, with direct accountability for profit contribution and return on spend

• Able to navigate and triage pixels and conversion events on the platform side.

• Outstanding oral and written communication skills

• Advanced Excel and Google Sheets skills- comfortable with pivot tables, vlookups, etc.

• Exceptional analytical/quantitative skills and aptitude

• Able to project manage both short term campaign planning and long term vision for paid social strategy and new channel expansion

• Experience working with cross-functional teams on creative assets and landing page optimization

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Outlined below is a reasonable estimate of H&H’s compensation range for this role.  

H&H also offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSU’s) so that H&H employees own a piece of our company.

The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to, skill sets, experience and training, licensure and certifications, and location.

Consult with your Recruiter during any potential screening to determine a more targeted range based on the job-related factors. We don’t ever want the pay range to act as a deterrent from you applying! 

An estimate of the current salary range is

$75,000—$150,000 USD

Hims & hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations@forhims.com.