Growth Digital Marketing Manager (SEO/CRO)

Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits. 

Nearly half of all working Americans are not saving enough for their future. Too often it’s because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium-sized businesses to offer employees a path to financial independence through retirement savings.

We’re a high-growth tech company changing the retirement industry. We’ve raised more than $700M in primary and secondary financings and are backed by a number of investors. Most recently, this includes funding from Marshall Wace and Baillie Gifford, as well as top investors such as BlackRock, TPG (The Rise Fund), SoftBank, Glynn Capital, NewView Capital, USVP, Wing, Uncork, and more.

About the role

We are seeking a Growth Marketing Manager to lead and optimize our SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) efforts. This role will play a important part in driving growth by improving search engine visibility and increasing website conversions, working closely with cross-functional teams including growth marketing, marketing operations, product marketing, content, and partner marketing.

What you get to do every day

• Develop and implement SEO strategies to increase organic traffic and search rankings for target keywords.

• Analyze website and conversion metrics to identify opportunities for optimization and A/B testing.

• Lead the execution of CRO initiatives, including landing page testing, funnel analysis, and user journey optimization to enhance conversion rates across key digital touchpoints.

• Collaborate with the brand/content marketing team to ensure SEO best practices are integrated into content development.

• Work closely with product and engineering teams to implement technical SEO improvements.

• Conduct competitive analysis and keyword research to inform strategic decisions.

• Partner with internal stakeholders to develop and maintain a backlog of SEO and CRO initiatives, prioritizing based on business impact.

• Own and manage key SEO tools, platforms, and partnerships (e.g., Google Analytics, SEMrush, or Ahrefs).

• Monitor and report on SEO and CRO performance, providing actionable insights and recommendations for ongoing improvement.

What you bring to the role

• 3-5+ years of experience in digital marketing, with a specific focus on SEO and CRO in a B2B or SaaS environment.

• Strong understanding of on-page, off-page, and technical SEO principles.

• Proven experience with A/B testing platforms and methodologies to improve user experience and conversion rates.

• Proficiency in web analytics tools such as Google Analytics, Amplitude, and SEO tools like SEMrush, Ahrefs, or Moz.

• Experience with headless CMS platforms (e.g., Contentful), web crawling tools (e.g., Screaming Frog), and and basic knowledge of HTML/CSS for optimizing content delivery across various front-end environments

• Analytical mindset with the ability to derive insights from complex data sets.

• Strong communication skills, with the ability to present findings and recommendations to cross-functional teams.

• A proactive, data-driven approach to problem-solving and the ability to prioritize initiatives based on impact.

Why you will love working at Human Interest

Mission - Highly collaborative startup dedicated to supporting employee engagement and growth. It’s an opportunity to help solve one of the biggest unsolved problems in America: saving for retirement.

Culture - Our operating principles define how we come together as a team to do our work. They reflect Human Interest’s unique view on what’s important and what’s right. Documenting this core aspect of our culture helps employees make good decisions on their own. It also helps candidates considering career opportunities critically evaluate whether they will thrive at Human Interest. 

• Customer obsession

• Long-term orientation

• Autonomous and accountable teams

• An escalating bar for talent and performance 

• Fundamental optimism 

Compensation - At Human Interest, there are a number of factors that are used to determine the appropriate pay range for each position. We take into account the cost of labor for each position in various markets across the US. The base salary for this position spans $100,000 - $115,000 and represents the minimum in our lowest geographic region to a maximum in our highest geographic region. The salary that we offer to a new employee within this range is based on their location within the US, their relevant job-related skills, and experience. At Human Interest, base salary is one component of the overall Total Rewards package. This position will also offer a variable target of 10% paid quarterly.  All of our employees are offered a robust suite of physical, financial and mental wellness benefits.

Benefits - 

• A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees

• Top-of-the-line health plans, as well as dental and vision insurance

• Generous PTO and parental leave policies

• Addition Wealth - Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness

• Lyra - Enhanced Mental Health Support for Employees and dependents  

• Carrot - Fertility healthcare and family forming benefits

• Candidly - Student loan resource to help you and your family plan, borrow, and repay student debt

• Monthly work-from-home stipend; quarterly lifestyle stipend

• Employee Resource Groups including Veterans, Lift Ev’ry Voice, Pride, LatinX, Families, and Women in Tech

• Fun online and regional events and celebrations and department and company offsites

• The vast majority of our positions can be 100% remote
  

We’re a great place to work (but don’t take our word for it) 

Here’s a list of our awards and accolades:

• Certified as a Great Place To Work® (2023-2024)

• Fortune Best Place to Work in the Bay Area (2024)

• Best Places to Work by Built In (2023-2024)

• America’s Best Startup Employers by Forbes (2020-2022, 2024) 

• A Top Company by Y Combinator (2020-2023)

• Inc. Fastest Growing Companies (2021)

Human Interest is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran or military status, pregnancy, or any other characteristics protected under federal, state, or local laws.

We are committed to making every stage of our application process fully accessible to all individuals. If you need a reasonable accommodation at any point in the process, please let us know at applicantaccommodations@humaninterest.com.

Please note Human Interest does not accept unsolicited resumes from any source other than directly from candidates. We will not consider resumes from vendors including and without limitation search firms, staffing agencies, fee-based referral services, and recruiting agencies. 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records. We comply with CCPA guidelines.

See more: https://humaninterest.com/disclosures