Product Marketing Manager

Reports to: Nick Freeman, Chief Growth Officer
Compensation Package Estimated Value: $80,000-$100,000 (inclusive of base salary, bonuses and all benefits)

About Innovare

Innovare - Social Innovation Partners is a mission-driven social enterprise, founded in July 2017, dedicated to advancing educational equity through innovative technology. Our flagship platform, Inno™, empowers education leaders to leverage data-driven insights to drive continuous improvement in schools and communities. With a growing presence across the U.S. and Latin America, we are scaling rapidly and seeking a dynamic professional to join our diverse team of educators, tech experts, and data specialists.

About the Role

We are seeking a strategic and results-oriented Product Marketing Manager to spearhead our go-to-market initiatives for cutting-edge education technology products. This role is pivotal in positioning Innovare as the leading partner for educational transformation. You will collaborate closely with cross-functional teams, including Product, Growth, and Customer Success, to ensure that our messaging resonates with key stakeholders and that our products are effectively launched and adopted in the market.

Responsibilities

• Market Insight & Segmentation: Conduct comprehensive market research to identify target segments, uncover customer needs, and position Innovare's products competitively.

• Go-to-Market Strategy: Develop and execute tailored account-based marketing (ABM) strategies that engage key decision-makers and influencers and drive product adoption.

• Product Positioning: Craft compelling product positioning and messaging that clearly communicates the unique value propositions of Inno™.

• Product Launch Leadership: Lead the planning and execution of product launches, ensuring alignment with cross-functional teams and a cohesive strategy for market entry and customer engagement.

• Sales Enablement: Equip the sales team with effective resources, tools, and training to enhance their ability to communicate Innovare’s value propositions and close deals.

• Content Strategy: Oversee the creation and distribution of high-impact content across multiple channels, ensuring alignment with product messaging and customer needs.

• Competitive Analysis: Monitor industry trends and competitor activities, providing actionable insights to maintain a competitive edge.

• Partnership & Community Engagement: Foster strategic

• partnerships and manage relationships with key influencers, analysts, and education leaders to build Innovare’s brand equity.

• Performance Tracking: Utilize data-driven approaches to track and analyze the effectiveness of marketing initiatives, optimizing strategies for maximum impact.

• Customer Feedback Loop: Manage a system to collect and analyze user feedback, ensuring it informs product and marketing strategies.

• Lifecycle Marketing: Develop strategies to engage leads through the customer journey, from awareness to advocacy.

• Revenue Growth Support: Collaborate with sales to create pricing, promotions, and upsell initiatives that drive revenue.

• Innovative Marketing Tactics: Experiment with new marketing tactics and channels to keep Innovare at the forefront of industry trends.

• Product Adoption: Partner with Customer Success to drive onboarding and ensure full product utilization.

• Strategic Product Input: Provide market-driven insights to guide the product roadmap.

• Event & Webinar Management: Plan and execute events that highlight Innovare’s leadership and product innovations.

Qualifications

• 5+ years of product marketing experience in a fast-paced, high-growth environment, preferably in the edtech industry

• Experience marketing to education leaders, including developing and executing marketing campaigns targeted at school administrators, teachers, and other education stakeholders.

• Strong understanding of account-based marketing (ABM) and experience in developing and executing ABM campaigns.

• Strong analytical skills, with the ability to measure the success of marketing programs and make data-driven decisions.

• Excellent written and verbal communication skills, with the ability to create compelling marketing materials and present ideas to both technical and non-technical audiences.

• Ability to work effectively with cross-functional teams, including product development, sales, and marketing

• Experience with B2B marketing and knowledge of marketing automation tools and CRM systems (Hubspot).

• Experience in project management, including leading cross-functional teams and managing timelines and budgets.

• Proven track record of delivering successful product launches and marketing campaigns

• Passion for education technology and a desire to make a difference in the lives of students and communities.

Preferred Qualifications

• Experience managing strategic or tech partnerships, including developing and executing joint marketing campaigns, creating co-branded content, and negotiating partnership agreements.

• Experience in event management, including planning, executing, and promoting events such as conferences, webinars, and workshops.

• Experience in community management, including developing and executing community engagement strategies, managing social media accounts, and fostering online communities.

• Experience launching analytics products or working with data, including experience with data analysis tools, data visualization, and data storytelling.

• Creative and innovative mindset, with the ability to develop new and creative approaches to marketing and problem-solving.

Benefits

• Company-paid top-notch health, dental, vision, and disability Insurance

• Personal and professional development opportunities

• Flexible schedule with
  home office days

• Paid company holidays and vacation

• A diverse team where you can be yourself 100% of the time and can share all of your ideas

• Opportunity to shape and scale our impact-driven organization