Manager- B2B Content Strategy
Salary Range: $100k-$115k + 10-15% annual bonus eligible
Location: This role is remote eligible.
However, we have offices in Washington, D.C., and N.Y.C. and would be thrilled if you wanted to relocate and work with us in person. Our in-office teams come together for collaborative work in the office Tuesday through Thursday and work remotely on Monday and Friday.
To Learn More: Please watch THIS video produced by one of our primary investors, Macquarie, that does a great job explaining who we are and what our fantastic team does.
Inspiration is the world’s first specialist investment and asset management platform exclusively focused on accelerating the electrification of transportation in North America. We provide capital and turnkey Electric Vehicle (“EV”) fleet-as-a-service solutions to enable commercial fleets to “go electric” as easily, quickly and profitably as possible. Our business invests in, develops, and manages the real assets (including electric vehicles, EV charging infrastructure, and related real estate) that enable the electrification of transportation at scale. Backed by three of the world’s leading energy and infrastructure investors, we aim to dramatically accelerate fleet electrification in North America while building the leading pure-play, diversified EV infrastructure platform.
Your mission is to be our content strategy utility player. This includes developing and executing a content strategy to accelerate our growth, support sales, and increase brand visibility across a variety of channels. You’ll play a strong role in creating and developing content for multiple campaigns. You’ll monitor and analyze the performance of our marketing content through metrics such as traffic, engagement, and conversion rates. Your content will reinforce our brand and value proposition by communicating our expertise and strengths.
You will be working on a marketing team of 3 and will report to our Vice President of Marketing & Communications, Loretta Prencipe.
The Legacy You’ll Leave:
As a result of your time in this role, your engaging and compelling writing helped solidify our brand identity and positioned us as a leader in our industry. You collaborated with our team and successfully developed and executed a comprehensive B2B content strategy that aligned with our business objectives and brand messaging. You stayed up-to-date with industry best practices, emerging trends, customer needs, and competitor’s activities, resulting in informed content creation, high-quality marketing materials, and adjustments in our strategy accordingly.
The added bonus? Your efforts in electrifying fleets have made a substantial impact on combating climate change by reducing greenhouse gas emissions, paving the way for a decarbonized planet for future generations to enjoy.
What You’ll Be Responsible for In Your Role:
Enhance and implement our comprehensive content strategy project management, ensuring it aligns with our business objectives and drives business results
Create high-quality and personalized marketing materials, including videos, blog posts, articles, white papers, case studies, social media posts, email campaigns, and other relevant content
Conduct deep dives into our analytics, keeping a tight track of performance metrics such as traffic, engagement, and conversion rates, adjusting our strategy accordingly
Edit and proofread all marketing content to ensure accuracy, clarity, and consistency with our brand guidelines
Build and manage our content calendar and ensure deadlines are met for all our marketing initiatives
Maintain our marketing database and customer profiles while monitoring and reporting competitor activities and industry trends
Collaborate with cross-functional teams, including sales, product, and design, to ensure our messaging is consistent however it is deployed
Provide ABM research support
Develop creative and innovative designs for print and digital marketing materials
Who You Are:
You have 3-5 years of experience in a B2B content marketing-focused role in a fast-paced environment
You have 2 years of B2B marketing experience in one or more of the following areas: EV charging management, fleet, or energy
You are a project manager through and through with a proven track record of prioritizing tasks and meeting tight deadlines while working as a content strategist and content developer
You have exceptional editing and proof-reading skills with a keen eye for detail
You create content campaigns that include written, visual, and video elements
You are an expert at both short-form and long-form writing and can create compelling and personalized content that resonates with any targeted audience and drives business results
You have created compelling content for social media
You are familiar with web design and have successfully developed compelling visuals and concepts for websites
Our Core Values:
Inspiration’s culture is based on a shared respect for our core values described HERE. Fit with these values is a critical component of our hiring process, and employees are expected to demonstrate these behaviors in their interactions with colleagues, customers, and all stakeholders. An assessment of how each employee has exhibited our values is an important part of our performance review process.
Our Commitment To You:
Inspiration embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the greater our impact will be!
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