Manager -Conversion Rate Optimization (CRO)

Who are we, you ask?

Interviews can be hard, especially at top tech companies like Google, Facebook, and Netflix. Many candidates fall short simply because they aren’t adequately prepared. That’s where we come in. Our acclaimed courses specialize in interview preparation and transitioning into high-demand tech fields such as AI, ML, and Data Science. At Interview Kickstart, current and former hiring managers have guided over 17,000 tech professionals through transformative career journeys, ensuring their success in landing coveted positions. Think of us as “the everything store” for career transitions and interview skill development.

How do we do that, you ask?

We have a structured approach to interview success, which includes:

• Career Accelerator Course

• Comprehensive end-to-end courses and platform

• A roster of over 600+ instructors from leading Silicon Valley companies like Google, Facebook, Amazon, and Netflix

• A holistic approach that includes live classes, mock interviews, personalized coaching, resume refinement, career strategies, and invaluable referrals

What’s more exciting is - we are completely remote, and we are hiring the best people we can find regardless of geography.

Position Overview:
We are seeking an experienced Conversion Rate Optimization (CRO) Manager to spearhead optimization strategies and drive significant improvements across our digital platforms. As a strategic leader, you will enhance user experiences, optimize key conversion funnels, and deliver measurable results across our brand, website and digital assets. If you're passionate about leveraging data to unlock business potential and thrive in a collaborative environment, we want to hear from you.

Responsibilities

1. Strategic Leadership:

   • Develop and execute a comprehensive CRO strategy aligned with organizational goals.

   • Identify key conversion opportunities and craft roadmaps for continuous improvement.

2. Advanced Testing & Optimization:

   • Design and manage advanced A/B, multivariate, and personalization tests across platforms.

   • Optimize conversion funnels with a focus on lifetime value and retention metrics.

3. Data-Driven Insights:

   • Utilize analytics tools (e.g., Google Analytics, Mixpanel) to uncover opportunities, track performance, and measure the impact of optimization efforts.

   • Interpret both quantitative and qualitative data to inform hypotheses and strategies.

4. User Experience Optimization:

   • Conduct usability testing, heatmap analysis, and user journey mapping to identify pain points.

   • Work with design and development teams to ensure seamless, intuitive user experiences.

5. Cross-Functional Collaboration:

   • Partner with marketing, design, development, and analytics teams to ensure cohesive execution of CRO initiatives.

   • Act as a key advocate for data-backed decisions across the organization.

6. Performance Monitoring:

   • Continuously track and report site performance metrics, ensuring optimizations lead to tangible business outcomes.

   • Stay vigilant in identifying and addressing any new areas of improvement.

7. Innovation & Industry Expertise:

   • Keep up-to-date with the latest CRO trends, tools, and methodologies to maintain a competitive edge.

   • Explore emerging technologies, including AI and machine learning, for personalization and optimization opportunities.

8. Leadership & Mentorship:

   • Mentor and guide team members, fostering a culture of continuous learning and innovation.

   • Promote best practices in CRO across the organization.

What would excite you?

• Impactful Work: Shape the future of our digital platforms and make a tangible impact on business outcomes.

• Collaborative Environment: Work alongside passionate professionals in marketing, design, and analytics.

• Continuous Growth: Access to learning opportunities and the latest industry tools.

• Innovation-Focused Culture: Be part of a team that values creativity and data-driven decisions.

What would excite us?

• Proven Experience: 5–10 years of hands-on experience in CRO, digital marketing, or a related field.

• Technical Expertise: Advanced knowledge of A/B testing tools (e.g., Google Optimize, Optimizely, Intelligems), analytics platforms (e.g., Google Analytics, Adobe Analytics), and tag management systems (e.g., Google Tag Manager).

• Analytical Mindset: Exceptional ability to analyze data and translate findings into actionable strategies.

• Creative Problem-Solving: A talent for tackling complex challenges with innovative solutions.

• Communication Skills: Strong written and verbal communication skills to articulate ideas and insights effectively across teams.

• Attention to Detail: Precision in every task, ensuring accuracy and consistency in optimizations.

Bonus Qualifications:

• Experience with AI-powered personalization tools and machine learning.

• Familiarity with agile methodologies and project management tools (e.g., Jira, Asana).

• In-depth understanding of SEO and SEM best practices.