Meta Media Buyer

Jello digital is a product-focused company developing a variety of consumer apps. We create web and mobile apps that help users improve their lives - whether through productivity, education, wellness or habit tracking.

To grow these apps, we rely on paid acquisition, AI-driven marketing and custom funnels. If you’re looking for a place where you can take ownership, scale campaigns, and work on innovative user acquisition strategies, this is it.

You will be responsible for managing and scaling paid acquisition campaigns on Meta with a primary focus on driving purchases and subscriptions through custom funnels and data-driven strategies. Your role is to ensure that campaigns are optimized for maximum performance, leveraging AI tools, creative testing and advanced persona targeting.

Tasks

• Manage Meta ad campaigns – Launch, optimize, and scale Meta ads focused on purchases and subscriptions.

• Develop full-funnel strategies – Work with quiz funnels, advertorials and direct custom landing pages to conversion rates.

• Analyze data & optimize performance – Use Meta Ads Manager and RedTrack to track and improve key metrics.

• A/B test creatives & funnels – Run structured creative and persona tests to find winning combinations and avoid ad fatigue.

• Work with the creative team – Collaborate with designers and copywriters to develop ad creatives and landing pages that convert.

• Optimize budget & bidding – Manage and allocate budgets efficiently to maximize ROI and scale campaigns profitably.

Requirements

• 3+ years of experience running paid acquisition campaigns on Meta for web and mobile apps.

• Strong analytical skills – Ability to interpret performance data and make data-driven decisions.

• Experience with quiz funnels – Previous work with custom funnels.

• Familiarity with AI tools & tracking – Experience using RedTrack and automation tools to improve campaign performance.

• Creative problem-solver – Ability to identify bottlenecks, troubleshoot performance issues, and adjust strategies quickly.

• Performance marketing mindset – Deep understanding of CPA, ROAS, MER, creative metrics and how to optimize them.

• Self-driven & remote-ready – Ability to work independently and collaborate with a distributed team effectively.

Benefits

• Competitive salary – We pay well for the right talent.

• Growth opportunities in a team that values expertise and innovation.

• Fully remote work with a flexible schedule.

• Take ownership – You’ll have real responsibility, not just follow instructions.

• Performance-based bonuses—the better you perform, the more you earn.

• Access to top-tier tools and industry insights to keep you ahead of the curve.

• Be part of a small, skilled team – No bureaucracy, just smart and focused work.

Updated: 4 days ago

Job ID: 13944928