Lifecycle Marketing Manager

Meet knownwell, weight-inclusive healthcare for all. Join a dynamic company that is changing the way care is delivered to patients with obesity. knownwell is a weight-inclusive healthcare company offering metabolic health services, primary care, nutrition counseling and behavioral health services for anyone of any size. Our hybrid model allows for both in-clinic and virtual care to bring support to patients where and when they need it. To learn more about our recent Series A funding, led by Andreessen Horowitz, please check out this article.    

To achieve our ambitious goals, we're looking for a Lifecycle Marketing Manager to join our marketing team. This person will play a significant role in growing the business by enabling key engagement, winback, and retention-focused campaigns and programs, driving process improvement, how we understand performance data, and prioritizing experimentation and program optimization.  

Responsibilities:

• Responsible for driving patient growth: acquisition, retention, and resurrection as well as driving revenue growth by increasing LTV through increasing utilization and cross selling of additional service lines 

• Develop lifecycle marketing campaigns to engage patients in their journey on knownwell across email, text, push notifications, and in-app messaging surfaces 

• Define and measure key metrics and funnels in the patient journey 

• Create an ideas/tactics roadmap each quarter to drive patient growth toward goal 

• Data-driven approach: test and measure all communications and experiences to ensure they favorablyimpact key metrics 

• Partner cross-functionally with Product, Engineering, Analytics, Design and operations to meet ambitious growth targets 

• Measure and report on the impact of projects and progress towards goal 

Qualifications:

• 5+ years in growth or marketing, with demonstrated experience creating and analyzing owned channel lifecycle marketing campaigns (email, push, in-app messaging) 

• A/B testing experience, with a proven track record of designing and executing a testing roadmap 

• Data-led decision making and analytical skills 

• Experience working marketing automation technologies 

• Principled and thinks long term: You always think customer first, and balance customer value with business value Prioritize, manage multiple projects and deadlines, and execute effectively; demonstrates both short-term and long-term thinking. 

• Collaborates concisely and communicates results and strategic plans with leaders and team members. 

• Proven ability to work effectively with cross-functional teams 

We offer a competitive salary, comprehensive benefits package, and the opportunity to be part of a purpose-driven organization that is dedicated to making a positive impact on the lives of patients. If you are an ambitious and experienced design leader who is passionate about transforming healthcare and creating meaningful change, we invite you to apply and join our dynamic team.

knownwell, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.