Paid Media Analyst

About LevelUp Leads

LevelUp Leads is a sales development and appointment setting agency.

Our team becomes your sales development engine, providing the people, data, technology, and campaign execution to give you more selling opportunities.

We manage everything from data sourcing to copywriting to campaign management, creating more pipeline and revenue for your business.

We’re now looking for a Paid Media Analyst who can plan, launch, manage, and optimize paid campaigns across LinkedIn Ads and Google Ads. This is a hands-on role for someone who understands performance marketing, B2B lead generation, testing, reporting, and campaign execution.

What You’ll Be Doing

• Plan, launch, and manage paid media campaigns across LinkedIn Ads and Google Ads

• Build campaign structures based on audience, intent, funnel stage, and offer

• Manage LinkedIn Ads campaigns focused on B2B lead generation, ABM, retargeting, and pipeline growth

• Manage Google Ads campaigns, including Search, Display, Performance Max, and remarketing when needed

• Conduct keyword research, audience research, competitor research, and campaign audits

• Write and test ad copy variations for different campaigns and audience segments

• Analyze campaign performance and recommend optimizations based on CPL, conversion rate, lead quality, and pipeline impact

• Review landing pages and suggest improvements to increase conversion rates

• Work with tracking tools such as GA4, Google Tag Manager, HubSpot, and ad platform pixels

• Prepare performance reports with clear insights, next steps, and optimization priorities

• Collaborate with the internal team on creative, copy, targeting, offers, and campaign strategy

• Stay current with paid media trends, platform updates, and B2B advertising best practices

What We’re Looking For

• 4+ years of experience in paid media, performance marketing, or digital advertising

• Strong hands-on experience with LinkedIn Ads and Google Ads is required

• Experience managing B2B lead generation campaigns is strongly preferred

• Comfortable working with campaign budgets, targeting, bidding, conversion tracking, and reporting

• Strong understanding of funnel strategy, landing pages, audience segmentation, and retargeting

• Experience with GA4, Google Tag Manager, HubSpot, LinkedIn Campaign Manager, and Google Ads

• Able to analyze data and turn performance numbers into clear recommendations

• Strong writing skills for ad copy, campaign messaging, and performance insights

• C1 English level or above is required and will be tested

• Able to work independently, communicate clearly, and manage multiple accounts at once

• Must overlap at least half of your workday with CST/EST

Why Join LevelUp Leads?

• Work with a fast-growing, globally distributed team

• Manage campaigns with a direct impact on pipeline and revenue

• Collaborate with a team that values ownership, creativity, testing, and results

• Get exposure to B2B growth, outbound strategy, paid acquisition, and sales development

• Remote-first environment with flexible collaboration