About LMO Advertising

LMO is an Arlington, VA agency with nearly 30 years of experience specializing in commitment-driven marketing — helping organizations turn attention into meaningful action for audiences who don't make impulse decisions. Whether the goal is military recruitment, membership growth, or mission-driven outreach, we build solutions where trust, relevance, and consistency matter.

The Opportunity

We are seeking a highly proactive, client-facing Organic Social Media Manager to help manage and grow the organic social media program for our recruitment accounts.

This is not a traditional role focused purely on posting content or chasing trends. The environment is operationally complex, fast-moving, and mission-driven. Success requires someone who can independently manage workflows, surface recommendations, organize ambiguity, and confidently lead day-to-day client communication with government stakeholders.

The person in this role will help operationalize a modern, organic social program built around:

operational story identification
audience intelligence
recruitment narrative activation
content adaptation
engagement monitoring
insight generation
performance optimization

This is a high-visibility role with meaningful ownership, direct client interaction, and significant opportunity for long-term growth.

This position is remote, with a Mid-Atlantic location preferred to support occasional in-person client engagement.

Core Responsibilities

Content Operations & Narrative Activation

Build and maintain content calendars across Instagram, Facebook, LinkedIn, and emerging platforms aligned to broader recruitment strategy and campaign priorities.
Coordinate with strategist/account leadership to translate audience insights, recruitment messaging, and narrative priorities into operational social content execution.
Coordinate with creative/design resources to ensure assets are organized, aligned, and ready for publishing.
Continuously test messaging angles, hooks, formats, and narrative approaches to improve engagement, audience relevance, and recruitment alignment.
Translate operational stories into platform-native social content and audience-relevant narratives.

Program Management & Client Leadership

Independently manage the day-to-day operational flow of the organic social program.
Lead weekly client-facing meetings with government stakeholders.
Present content plans, performance updates, recommendations, and optimization opportunities clearly and confidently.
Surface opportunities, concerns, trends, and operational recommendations proactively — not reactively.
Coordinate priorities across internal teams while maintaining strong organizational discipline and follow-through.
Operate effectively in a lean, remote, fast-moving agency environment

Community Intelligence & Reporting

Monitor engagement activity, comments, DMs, and emerging conversations to identify: high-intent prospects, recurring audience questions, recruiting friction points, misinformation, escalation risks, emerging content opportunities.
Flag important engagement opportunities for client response.
Track and analyze performance metrics across organic social platforms.
Deliver weekly performance snapshots and monthly reporting with clear insights and actionable recommendations.
Use reporting and engagement patterns to continuously improve operational execution and content effectiveness.

What Success in this Role Requires

This role requires:

proactive problem-solving
operational ownership
strong organizational instincts
independent decision-making
comfort working in ambiguity
confidence presenting to clients
ability to surface recommendations rather than wait for direction
strong communication and follow-through
accountability

The ideal candidate is likely a mid-level operator who is ambitious, highly organized, operationally strong, comfortable with clients, and excited to grow within an evolving communications environment.

What We Are Looking For

Qualifications

3–5 years of experience managing social media, digital content operations, or communications programs in an agency, media, recruitment, or mission-driven environment.
Strong presentation and communication skills — comfortable leading weekly meetings with senior clients and stakeholders.
Experience independently managing workflows, timelines, and operational priorities.
Proven ability to proactively identify opportunities, solve problems, and keep momentum moving without constant oversight.
Strong writing and storytelling instincts with the ability to adapt tone depending on audience and platform.
Experience using social media management platforms such as Sprout Social.
Experience building and presenting performance reports and operational insights.
Highly organized, self-directed, and comfortable operating in a remote environment.
Bachelor’s degree in Communications, Marketing, Journalism, or related field preferred.

Modern Skills That Set You Apart

Strong understanding of platform behavior and short-form social storytelling.
Ability to identify authentic, non-corporate narratives that resonate with Gen Z audiences.
Comfort interpreting engagement patterns, audience reactions, and content performance trends.
Familiarity with social listening, audience insight gathering, and digital trend monitoring.

Nice to Have

Experience with government, military, or public-sector clients.
Familiarity with military culture or service communities.
Experience marketing to Gen Z audiences ages 18–24.
Experience in recruiting, education, workforce development, or mission-driven marketing environments.

Organic Social Media Manager