Marketing Assistant

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

You will be responsible for supporting and contributing to the overall marketing strategy across major platforms and channels: e-commerce site, EDMs, KOL relationship management, campaigns planning and social media executions. You will play a key role in achieving business objectives through your daily, weekly and monthly responsibilities and your team-specific projects. Reporting directly to the Singapore Marketing Manager, you will analyse, interpret and report business results to achieve the overall KPIs and success of our marketing channels.

You should have / be

• A Love, Bonito ambassador who believes in and embodies our culture and core values

• A performance-driven attitude with a hunger and thirst for results and sales

• A high degree of professionalism, work ethic, judgement and keen attention to detail

• Strong communication skills and an outgoing personality who enjoys interacting and connecting with people to build trusting relationships with customers and external stakeholders

• A good team player, a self-starter, decision maker, gap spotter, captain of the ship

• Technical knowledge in marketing aspects, including but not limited to e-commerce site management, EDMs, KOL relationship management, campaigns planning and social media executions

Main responsibilities

EDMs

• Execute weekly EDMs with accurate UTM links and segment sends

• Contribute to new content ideas / formats for eDM

Onsite

• Sequencing, execution and management of various onsite touchpoints

• Work with relevant teams to create onsite assets and all promo codes for online tacticals

KOL/Media collaborations

• Weekly coordination with try-on influencers – creation of lookbooks & tracking links, booking out of fitting rooms, other delivery matters

• Organising, managing timelines and coordinating logistics for weekly and ad-hoc seedings

• Manage timelines and prompt follow-ups with KOL/media for various orders and campaigns

Social

• Manage and execute social marketing and monthly content calendars of owned social channels

• Design, sequence, create and execute social content, with usage of software such as Adobe Photoshop, Lightroom and Premiere Pro/Final Cut

Campaigns

• Support and participate in campaign planning, from ideation to execution

• Researching, outreaching, liaising and coordinating plans with external partners

Others

• Weekly and monthly performance reporting – updating weekly + monthly performance deck with SG

• Organising and upkeep of internal trackers, SOPs and tools – social notion guidebook, task tracker, social talent casting framework, expense tracking, giveaway tracker, latergram.com [social scheduling and #linkinbio tool]

• Coordinate, execute and manage timelines for marketing collaterals and assets required for all marketing touchpoints

• Administrative support and daily upkeep of internal trackers performance reporting, calendars and work requests

Requirements

• Minimum 1-2 years of experience in a marketing field

• Highly Adept in Adobe Photoshop, Lightroom and Premiere Pro/Final Cut

• Strong multi-tasking skills

• Able to adapt in an ever-changing and dynamic environment with professionalism, responsiveness and flexibility under pressure

• Prior experience in lifestyle/fashion photography and videography will be a plus

Benefits

• A dynamic, no corporate-BS environment to learn, grow, and really make an impact

• Competitive salaries

• Remote Work Stipend

• Laptop Stipend

• Supportive and awesome international teammates