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Lifecycle Manager

About Maze

Maze is a Series B-funded startup building the future of product research for modern teams. We're backed by some of the world's best funds and have an extensive advisory network.

We're on a mission to empower modern teams to build better user experiences by testing and learning rapidly with real users. To do this, we've partnered with the world's biggest design tools, including Adobe XD, Figma, InVision, Sketch, and Marvel. We power over 60,000 brands globally, including IBM, Logitech, Pipedrive, Uber, Greenpeace, and Braze.

We're a fully remote team working across 35+ countries. You'll be joining a passionate team whose resumes include Canva, Figma, GitLab, Google, InVision, Typeform and Zendesk.


  • Develop and implement a comprehensive email marketing strategy that aligns with organizational goals and optimizes the customer lifecycle.

  • Manage all aspects of email campaigns, from concept to execution, including segmentation, design, and content creation.

  • Support current Iterable instance: Assist in navigating and optimizing our current Iterable instance to streamline project prioritization and enhance project delivery efficiency.

  • Develop and execute strategies for lifecycle marketing campaigns, focusing on enhancing engagement and net new opportunities

  • Collaborate with cross-functional teams, including Marketing Operations (MOPS), to ensure seamless execution and integration of campaigns into the overall marketing calendar and timely delivery of milestones to optimize the database..

  • Use data-driven insights to optimize campaign performance, analyzing key metrics like open rates, click-through rates, and conversion rates.

  • Innovate and implement testing strategies to improve engagement and effectiveness of email communications.

  • Ensure all email campaigns comply with current email best practices, regulations, and laws.

  • Manage and update the marketing calendar, coordinating with various teams to ensure alignment and timely execution of campaigns.


  • You have a proven track record of success with 3+ years of experience in lifecycle or email marketing, preferably in a B2B SaaS environment.

  • Expertise in leading lifecycle marketing platforms (e.g., Iterable, Marketo, HubSpot).

  • Strong analytical skills, with experience in data analysis and the ability to use metrics to drive decision-making.

  • CRM Expertise: Proficiency in Iterable is preferred, but overall knowledge of managing and optimizing current workflows in marketing CRM is acceptable. Experience with SFDC (Salesforce) and Outreach is advantageous to enhance overall CRM functionality.

  • Excellent project management skills, with the ability to lead projects independently and collaborate effectively across teams.

  • Ability to thrive in a fast-paced and dynamic environment, adapting quickly to changing priorities.

  • Willingness to continually learn and grow, staying updated with the latest trends and best practices in lifecycle marketing.

  • Aid PMM in product updates and announcements orchestrating marketing lifecycle flows to maximize their impact and reach.

  • Global Asynchronous Communication: Facilitate effective communication within a global team, emphasizing asynchronous methods. Availability from 7AM PST-10AM PST for stakeholder meetings is essential.


  • Improve Lifecycle Efficiency: Collaborate with MOPS to streamline and enhance email campaign processes, reducing time-to-market and improving the efficiency of our marketing efforts, thereby maximizing ROI on marketing spend.

  • Drive Revenue Growth: Leverage data-driven insights to identify opportunities for optimizing the email marketing funnel, contributing to direct revenue growth through targeted campaigns that effectively move leads to conversion.

  • Enhance Customer Engagement: Develop and refine email segmentation strategies to increase engagement metrics across all stages of the customer journey, aiming for higher open rates, click-through rates, and overall interaction with our brand


Maze values transparency and it enables us to approach compensation equitably across the world. We are informed by data and regularly check our salary ranges (either United States or Rest of World) against other venture backed companies. Additionally, we are proud of our holistic and generous benefits offerings, included in every compensation package.

Your salary is dependent upon many factors, including years of experience, expertise, etc. Don’t let the typical compensation range for this role stop you from applying; during your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.

Thoughts to share about how Maze communicates compensation? We’re open to hearing your insights and feedback.


At Maze, we are dedicated to building an equitable, inclusive, and authentic workspace. Unique and diverse perspectives are welcomed, and continuous growth is encouraged. We believe that people are more than their resumes, so if your past experience looks different than the criteria listed, we'd still love to hear from you. We appreciate and celebrate non-traditional life routes and encourage you to apply should you connect with a job description or the Maze culture. 

Why Maze is unique

  • Early-stage startup: You will join an early-stage startup with less than 150 team members. This means you'll have the unique opportunity to directly impact success and help shape the future of Maze.

  • Category: We're on a mission to democratize user testing and are truly excited about defining a new space where anyone can test and learn rapidly.

  • Product-market Fit: We already have a strong product-market fit for product designers and a NPS of 60, and we're excited to build on top of this to reach PMF for our new user segments.

  • 5x Growth: We're a fast-growing startup and we have big goals! You will have the opportunity to impact Maze's growth and help us achieve the next milestone in our journey.


  • Health insurance with international coverage, vision, and dental: 100% of the team member premium paid

    • For some locations, coverage options vary, please see our benefits pages for more information

  • Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources

  • Life and Disability Insurance, 100% of the team member premium paid

  • Unlimited, flexible time off

  • Meaningful equity

  • Company retreats, fully paid for by Maze

  • New MacBook (laptop), paid for by Maze

  • Paid Family leave: 16 weeks for birth or adoptive parents

  • $500/month to be used for dependent health insurance coverage

    • If you don't have dependents to add to your plan, you will still get access to this money to be used at your discretion to get the benefits that matter to you with our flexible a-maze-ing benefits - gym memberships, co-working spaces, food, travel, whatever!

  • $1,500 remote work setup fund to ensure you can set up a productive work space

  • Flexible work schedule where you manage your own working hours

  • Monthly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more

  • Virtual social engagements randomly throughout the year

  • SWAG, we have some really cool swag

  • Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more

Check out all of our a-maze-ing benefits here

This job is closed
But you can apply to other open Remote Marketing jobs