Sr. Marketing Campaign Manager

About Maze

Maze is a Series B-funded startup building the future of product research for modern teams. We're backed by some of the world's best funds, have an extensive advisory network, and are a fully remote team working across 35+ countries.

Maze is the user research platform that empowers any company to build the right products faster, by making user insights available at the speed of product development.

We believe that companies that win are incorporating user insights at every stage of product development, where the organization is empowered to conduct research no matter what their maturity, and that Research can focus on high-value questions with the greatest impact.

Built for ease of use, Maze allows researchers, designers, and product managers to collect and share user insights when needed most, putting them at the center of every decision.

With Maze, companies can recruit the right participants effortlessly, conduct research autonomously, and analyze user insights that drive actual decisions.

Overview

We are looking for an experienced, creative marketing professional to lead our campaign strategy, helping us to break into our target accounts, industries, and personas. You will develop and implement enterprise demand-generation programs from planning to analysis and iteration, collaborating closely across sales and marketing teams. You’ll be instrumental in helping us to engage with target accounts, achieve our pipeline and revenue targets, and fuel our growth in the coming years. 

What You Will Do:

• Coordinate with the Director of Demand Generation and the broader marketing team to develop campaigns that align with lead and pipeline goals.

• Coordinate and execute campaigns across various channels, such as email, social media, web, events, paid advertising, and [fill in the blank with your creative ideas]!

• Identify and segment target audiences to deliver personalized and relevant campaign messages.

• Work across the team to create, execute, and manage campaigns, including directing creative needs, choosing channel mix, driving vendor interactions, managing deliverables, and measuring results.

• Build unique, multi-channel marketing campaigns that engage the targeted buyer with compelling messages and keep them engaged throughout the buying journey.

• Support paid media and website campaigns with contractors, ensuring tasks are delivered on time, within budget, and in compliance with internal processes and brand standards.

• Partner with content and product marketing teams to create compelling campaign content, including emails, landing pages, and promotional programs.

• Collaborate closely with SDR and the sales team on development and execution of campaigns.

• Stay up to date on the latest marketing trends, technologies, and best practices, continuously seeking innovative approaches to enhance campaign effectiveness and efficiency.

What We Are Looking For:

• 5+ years of experience in B2B marketing, with a proven track record in developing and managing data-driven, multi-channel campaigns.

• Demonstrated success in acquisition and engagement tactics across various channels, including web, mobile apps, SMS, chat, and email.

• Experience working closely with sales to align marketing campaigns with sales objectives and drive pipeline growth.

• Strong knowledge of marketing automation tools Iiterable/Hubspot/Marketo etc), CRMs (Salesforce), and multi-channel engagement technologies.

• Familiarity with Account-Based Marketing (ABM) and target account strategies.

• Exceptional project management skills, with attention to detail and a strategic mindset.

• High sense of urgency, with the ability to prioritize initiatives and drive results.

• Strong ability to interpret prospect engagement data and translate it into actionable insights.

• Goal-focused with a history of exceeding performance metrics and demonstrating marketing effectiveness and ROI.

Inclusivity and Pay

At Maze, we are dedicated to building an equitable, inclusive, and authentic workspace. Unique and diverse perspectives are welcomed, and continuous growth is encouraged. We believe that people are more than their resumes, so if your past experience looks different than the criteria listed, we'd still love to hear from you. We appreciate and celebrate non-traditional life routes and encourage you to apply should you connect with a job description or the Maze culture. 

Maze values transparency and it enables us to approach compensation equitably across the world. We are informed by data and regularly check our salary ranges (either United States or Rest of World) against other venture backed companies. Additionally, we are proud of our holistic and generous benefits offerings, included in every compensation package.

We typically target the low - mid point of the salary range to allow room for growth within the role. Your salary is dependent upon many factors, including years of experience, expertise, etc. During your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.

Why Maze is unique

• Early-stage startup: You will join an early-stage startup with less than 150 team members. This means you'll have the unique opportunity to directly impact success and help shape the future of Maze.

• Category: Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product development. Built for ease of use, Maze allows researchers, designers, and product managers to collect and share user insights when needed most, putting them at the center of every decision. .

• Product-market Fit: Maze is used by 100,000+ brands across 4,000 companies, from SMB to enterprises, and in the last fiscal year, we saw 6.5M questions answered, supporting 25K decisions

Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid

  • For some locations, coverage options vary, please see our benefits pages for more information

• Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources

• Life and Disability Insurance, 100% of the team member premium paid

• Flexible time off

• Meaningful equity

• Company retreats, fully paid for by Maze

• New MacBook (laptop), paid for by Maze

• Paid Family leave: 16 weeks for birth or adoptive parents

• $500/month to be used for dependent health insurance coverage

  • If you don't have dependents to add to your plan, you will still get access to this money to be used at your discretion to get the benefits that matter to you with our flexible a-maze-ing benefits - gym memberships, co-working spaces, food, travel, whatever!

• $1,500 remote work setup fund to ensure you can set up a productive work space

• Flexible work schedule where you manage your own working hours

• Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more

• Virtual social engagements randomly throughout the year

• SWAG, we have some really cool swag

• Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more

Check out all of our a-maze-ing benefits here. 

Outreach Notice

We understand you might be excited about the job you’re applying for, we are excited you are interested! However, please refrain from reaching out to our current team members on LinkedIn for referrals. Our policy is that referrals can only be provided by team members who personally know the candidate. With the high volume of interest in our roles, contacting our team members who are not involved in recruitment can be overwhelming. Additionally, please avoid submitting support tickets regarding your application, as our support team is not involved in the hiring process. Rest assured, our recruitment team is diligently reviewing all applications and will reach out directly if there is a match.