Associate Analyst

Company Description

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (15000+ experts across 26 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!

Job Description

• Plan, design, and build highly scaled paid search and shopping/PLA campaigns

• Monitor and manage multiple client campaigns as they relate to program goals and objectives

• Proactively expand and improve ad campaigns based on client business needs

• Work with feed management partners and participate in feed health assessments

• Provide ongoing analysis of campaigns, visibility and traffic metrics

• Conduct keyword research and additions to new and existing campaigns

• Conduct ad-copy adjustment and testing according to best practice

• Manages landing page optimization and tracking URLs

• Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team

• Perform competitive search analysis

• Assist in the development of ongoing departmental strategies and processes 

Qualifications

• 2 years of paid search/SEM marketing experience desired (agency experience a plus)

• 2-3 years of shopping/PLA experience a plus

• Experience with Structured Data/Data Feeds as they apply to Google & Bing Shopping Ads aka PLAs is preferred.

• Ability to analyze data and trends to continually optimize media accounts for efficient ROI

• Deep experience with Google Adwords and Bing Ads (certifications strongly preferred)

• Experience with executing campaigns focused on driving online sales, optimizing to a ROAS

• Strong understanding of Google Analytics

• Keyword research and experience estimating campaign size and budget

• Detailed report creation for paid campaigns

• Excellent interpersonal skills, including strong written and verbal communication skills

• Strong attention to detail, problem-solving, and time management skills

• Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must.