Paid Media Assistant

ABOUT US

OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible.  OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.

OUR TEAM

At Olipop our values lead the way we create our products, engage with each other, and interact with our community. While we’re invested in our product, we’re equally invested in personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before. Our team is also fully remote, requiring us to be resourceful, creative and collaborative to support our fast-moving business.

To best serve our diverse community of customers, we also seek to recruit and include people with a diversity of abilities, backgrounds, and cultures.

WHAT YOU’LL NEED

Working at a start-up can be as much a personal journey as it is a professional one. To succeed at a company like Olipop, you must be comfortable with failing, learning, and adapting. You need to be curious, optimistic, and able to find a way when it seems impossible. You must be confident enough to express your ideas but humble and open to learning from your experiences and from others. If this is the approach you take to life, then we’d love to hear from you.

THE ROLE

OLIPOP is seeking a Paid Media Assistant to support the Director, Paid Media. This is a full-time position. We are seeking a detail-oriented and proactive Paid Media Assistant to join our media team. In this role, you will assist in developing and executing strategic media plans, ensuring that campaigns are effectively reaching target audiences and meeting business objectives. You will work closely with senior media team members, leveraging data and insights to optimize media strategies and enhance overall campaign performance.

RESPONSIBILITIES

• Assist in the development and execution of media plans across various channels (video, digital, social media, OOH etc.) to achieve business goals.

• Help manage media buys and placements, including negotiating with media vendors and tracking campaign progress.

• Assist in preparing materials for internal business meetings, including presentations, performance updates, and strategic recommendations.

• Assist in preparing materials for agency communication including briefs.

• Coordinating between internal teams to traffic campaign assets to agencies and vendors with the proper tracking.

• Prepare and maintain detailed reports on media performance, including metrics, ROAS, and KPIs.

• Analyze media performance data and audience insights to identify trends, measure campaign effectiveness, and provide recommendations for optimization.

• Work closely with internal teams (creative, ecomm, social) to ensure alignment and integration of media strategies with overall campaign objectives.

• Handle administrative tasks such as scheduling meetings, managing media plans, and coordinating with vendors.

QUALIFICATIONS

• 1-2 years of experience in media planning, advertising, or a related role preferred. Internships or relevant academic projects will also be considered.

• Excellent written and verbal communication skills.

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Documents.

• Knowledge of paid media terms, channels, and performance definitions.

• Strong analytical skills with proficiency in data analysis and interpretation.

• Ability to manage multiple tasks and projects with attention to detail and accuracy.

• Knowledge of digital media platforms, social media trends, and emerging technologies.

• Proactive and eager to learn with a strong interest in media planning and strategy.

• Collaborative team player with a positive attitude.

• Strong organizational and time-management skills.

REPORTS TO:

DIRECTOR, MEDIA

COMPENSATION:

$75,000 - $80,000

We are proud to be an Equal Opportunity/Affirmative Action Employer.  Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.