Demand Generation Manager

Position Summary

As a Demand Generation Manager, you will play a pivotal role in creating and executing demand generation strategies that drive high-quality pipeline and accelerate revenue growth across the ANZ market.

You will collaborate closely with cross-functional teams, leverage modern marketing technologies — including AI-powered tools — and implement data-driven campaigns to fuel the sales pipeline across both enterprise and SMB segments. This role requires a deep understanding of B2B SaaS, marketing automation, and a genuine curiosity for applying AI to improve campaign efficiency and drive measurable business outcomes.

Key Responsibilities

• Develop compelling multi-channel marketing programs across the ANZ region to generate demand, capture engagement, and grow the sales pipeline across both enterprise and SMB segments

• Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets

• Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations

• Create and optimise AI-assisted nurture streams using intent signals, web behaviour, and customer journey data to deliver timely, personalised engagement

• Develop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumption

• Identify and execute tradeshows, conferences, and roadshow opportunities

• Broadcast product team innovations to generate demand within the prospect database and wider market

• Develop a deep understanding of the ANZ prospect database, leveraging intent data platforms (e.g. 6sense, Demandbase, Bombora) to identify in-market accounts and re-engagement opportunities

• Build partnerships, co-marketing, and sponsorship opportunities to capture new leads into the database

• Measure and report on pipeline contribution (MQLs, SQLs), campaign performance, and AI-driven efficiency gains

• Leverage AI content tools (e.g. ChatGPT, Jasper, Copy.ai) to accelerate campaign copy, email sequences, and ad creative

• Build and maintain AI-powered workflow automations (e.g. Clay, n8n, Zapier AI) to streamline lead enrichment, contact scoring, and campaign personalisation at scale

Skills and Experience Needed

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree a plus)

• 3–5 years’ experience in demand generation in B2B SaaS, 5–8 years in Marketing

• Strong understanding of marketing automation platforms (HubSpot, Marketo) and CRM systems (Salesforce)

• Proficiency in analytics tools to measure campaign performance and make data-driven decisions

• Excellent project management skills with ability to manage multiple campaigns simultaneously

• AI-curious marketer actively using tools like ChatGPT, Jasper, Copy.ai to enhance content creation and workflow efficiency

• Strong written and verbal communication skills

• Ability to collaborate effectively with cross-functional teams

• Results-oriented with focus on pipeline contribution and measurable efficiency gains through AI adoption

• Familiarity with intent data and ABM platforms (6sense, Demandbase, Bombora)

• Experience with AI-powered workflow tools (Clay, n8n, Zapier AI)

• Experience working in or with the ANZ B2B technology market highly regarded

Competencies

• Accountability

• Adaptability

• Applied Learning

• AI Curiosity & Innovation

• Business Acumen

• Dealing with Ambiguity

• Collaboration

• Customer Focus

• Decision Making

• Driving for Results

• Initiating Action

• Technical/Professional Skills and Knowledge

About the Company

Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.

Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.

OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities.

Diversity Statement – Culture of Togetherness

At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.

OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. Passageways does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.

Benefits and Perks

• Fully remote work with company-provided equipment (laptop, software, etc.)

• Employment with a growing, casual, fun, philanthropic-minded company

US Based Employees

• Comprehensive medical/prescription drug plan options, dental and vision plans

• Employer contribution to Health Savings Account (HSA)

• Medical and Dependent Care Flexible Spending Accounts

• Basic life insurance ($50,000 or 1x salary)

• Short and long-term disability and AD&D benefits at no cost

• 401K Retirement Savings Plan with automatic enrollment and generous company match

• Paid Time Off (PTO)/Holiday

CAN Based Employees

• Employer paid Life and AD&D Insurance

• Contribution to Health Care Spending Account

• Dependent Life Insurance

• Optional Life Insurance

• LTD Insurance

• Drug and Paramedical Coverage

• Dental Insurance, Vision Insurance, EAP

AUS Based Employees

• Superannuation rate of 12%

• Monthly stipend of $400 AUD to purchase private medical insurance

UK Based Employees (via EPG)

• Pension – Aegon (8% contribution from employer)

• Private Medical Insurance

• Life Assurance, Income Protection, Critical Illness

• Employee Assistance Programme, Serious Illness Benefit

• Help@Hand, Cashplan

Interview Transparency & Technology Disclosure

We use video/audio recordings and artificial intelligence (AI) tools during our interview process to transcribe responses, evaluate skills, and streamline evaluations. Your data is processed securely and handled in line with our Privacy Policy and local data protection laws.