Head of Performance Marketing

About ONE

ONE is on a mission to help people live healthier financial lives. We’re doing this by creating simple solutions to help our customers save, spend, and grow their money – all in one place. 

The U.S. consumer today deserves better. Millions of Americans today can’t access credit, build savings or wealth, and are left to manage their financial lives through multiple disconnected apps. Almost a quarter of U.S. adults are unbanked or underbanked and roughly 80% of fintech users rely on multiple accounts to manage their finances. 

What makes us unique? We are backed by a preeminent fintech investor (Ribbit) and the world’s largest retailer (Walmart), maintain the speed and independence of a startup, and employ a strong (and growing) collection of world-class talent. 

There’s never been a better moment to build a business that helps people live healthier financial lives. Come build with us!

The role

Lead the development, integration and execution of our growth marketing strategies to acquire new customers at the most efficient CACs in fintech banking and lending. You will be expected to drive revenue growth through multi-channel campaigns that are optimized for conversion, but also provide an optimal customer experience. You, along with the Marketing team, will partner with Product Marketing, Design, Data Analytics, Engineering, Business Operations, Compliance, Legal, amongst others. The ideal candidate will be equally strategic and scrappy, with a proven ability to translate business needs to growth marketing tests and strategies - and rolling up your sleeves to make it happen. You will deeply understand our target audiences and identify the right channels to reach them, build the business case to test new channels, and work across multiple teams to execute with clear goals. When successful, you will scale and optimize channels, while continuing to look for new growth opportunities. Mass market consumer and fintech experience is required. 

This role is responsible for:

• Leading growth marketing initiatives to acquire new investors, including channel management, messaging optimization, campaign development, and tactical execution. 

• Building a multi-channel marketing strategy underpinned by a deep understanding of the customer journey and marketing funnel(s) 

• Optimizing the customer journey against our funnel metrics, identifying friction points, and developing solutions to increase conversion and revenue 

• Developing insight-based plans and recommendations to position the business for both short and long-term success 

• Continuously maintain and build an intimate level of knowledge of our different audiences and what motivates them along the customer journey 

• Launching media tests and new channels that will unlock profitable growth for the business. Use a test and learn approach to scale successful channels and audience segments. Write marketing test proposals and outline the necessary budget, tracking requirements and expected results

• Establishing reporting cadence and analytics that shows how marketing campaigns directly impact conversion and CACs.  Define key metrics to track efficacy, optimize campaigns, refine dashboards and deliver on-going analysis.

• Collaborating heavily with the Head of Brand and Design on creative development and production of creative assets and content for multi-channel media needs

• Aligning marketing efforts with cross-functional team initiatives and product launches to ensure campaigns are synchronized with business priorities, objectives, and goals, and adhere to the regulatory environment

•  Managing external paid media agency relationships, including media planning, strategy, buying, reporting, test and learn plans, and optimization.

• Direct reports include media strategist, affiliate marketer, lifecycle manager, and CRM/marketing ops manager

You bring

• 10+ years of experience in performance and growth marketing, scaling customer for fast-growing early stage fintechs

• Successful track record of driving effective growth marketing strategies, and extensive experience having your work measured against or towards revenue and CAC goals

• Expertise with customer journey mapping and optimization.  Understanding the needs and motivations of marketing financial services to mass market consumers.

• Channel management expertise (SEM, paid social, email, affiliate, native, etc)

• Deep experience with measuring media performance at the channel and funnel levels, with MMM and/or multi-touch attribution models.  Have either directly managed marketing data analytics, or worked intimately with the marketing data analytics team.

• Core competencies with campaign tools (Google Adwords, FB ad manager), data tracking platforms (GA, Amplitude), landing page creation and testing tools (unbounce), and marketing automation tools (Hubspot, Braze).

• Ability to thrive in a fast-paced, early stage environment, performs well under pressure, is adaptable, resourceful, detailed oriented, and a data hound.

Pay Transparency

The estimated annual base salary for this position ranges from $225,000 to $240,00. Pay is generally based upon the level, complexity, responsibility, and job duties / requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience.  If you are selected for an interview, please feel welcome to speak to a Talent Partner about our compensation philosophy and other available benefits.

What it’s like working @ ONE

Our teams collaborate remotely and in our work spaces in New York and Sacramento. 

• Competitive cash

• Benefits effective on day one 

• Early access to a high potential, high growth fintech

• Generous stock option packages in an early-stage startup

• Remote friendly (anywhere in the US) and office friendly - you pick the schedule

• Flexible time off programs - vacation, sick, paid parental leave, and paid caregiver leave

• 401(k) plan with match

Leveling Philosophy

In order to thoughtfully scale the company and avoid downstream inequities, we’ve adopted a flat titling structure at ONE. Though we may occasionally post a role externally with a prefix such as “Senior” to reflect the external level of the position, we do not use prefixes in titles like that internally unless in a position which manages a team. Internal titles typically include your specific functional responsibility, such as engineering, product management or sales, and often include additional descriptors to ensure clarity of role and placement within our organization (i.e. “Engineer, Platform”, “Sales, Business Development” or “Manager, Talent”). Employees are paid commensurate with their experience and the internal level within ONE.

Inclusion & Belonging

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@one.app.

For additional questions around our interview process, please check out our Candidate FAQs.