Marketing Manager- Optitex

Optitex (www.optitex.com) is the leading global provider of integrated 2D/3D product development software solutions for the fashion, apparel, transportation interiors, and furniture markets. With three decades of experience and over 30,000 installations worldwide, Optitex delivers a comprehensive range of tools that assist and accelerate the product development process, reducing returns, enhancing sustainability, and boosting operational excellence. 

 Optitex is a portfolio company of FOG Software Group (www.fogsoftwaregroup.com), which is a subsidiary of Constellation Software Inc. (www.csisoftware.com).

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement. This role requires a blend of strategic thinking, creativity, and analytical skills to position products effectively in the market, differentiate them from competitors, and support sales efforts. 

  Key Responsibilities: 

• Marketing Strategies and Execution 

• Develop and execute marketing strategies and activities. 

• Design go-to-market strategies for new launches. 

• Define value propositions for target audiences, emphasizing features, benefits, and unique selling points (USPs). 

• Position software effectively against competitors. 

• Manage and execute the annual marketing activities calendar. 

 Product Marketing 

• Collaborate with product teams to understand features, updates, and roadmaps. 

• Translate technical details into user-friendly messaging. 

• Develop product-focused materials such as whitepapers, case studies, and FAQs. 

 Lead Generation, Digital, and Inbound Marketing 

• Focus on lead generation, brand awareness, and customer retention. 

• Manage multi-channel digital campaigns, including social media, SEO, SEM, email marketing, and content marketing, in collaboration with partners. 

• Create demand-generation strategies, such as lead magnets, webinars, and case studies. 

• Use inbound techniques to attract and nurture leads through the sales funnel. 

• Collaborate with external agencies and partners to execute marketing strategies and campaigns. 

 Market Research 

• Conduct competitor analysis, industry trend studies, and research within professional communities. 

• Analyze customer pain points to tailor messaging effectively. 

 Sales Enablement 

• Equip sales teams with marketing materials, presentations, and demo scripts. 

• Provide training to ensure consistent messaging. 

• Support lead nurturing and deal-closing efforts. 

 Reporting and Analytics 

• Use tools like Google Analytics, Google Ads, Salesforce, ActiveCampaign Reporting, and Hootsuite to track and report on marketing performance. 

• Monitor metrics such as conversion rates, cost per lead, and customer acquisition costs (CAC). 

• Provide actionable insights to improve ROI and customer lifetime value (CLV). 

Event and Partner Marketing 

• Organize or participate in conferences, webinars, and industry events. 

• Build co-marketing opportunities with technology partners, resellers, or distributors. 

 CRM Management 

• Oversee the setup and maintenance of the CRM system to track and manage data, collaboration, and performance.  

Qualifications: 

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree is a plus). 

• Experience: Minimum 5–8 years of experience in marketing, with at least 2–3 years in a managerial role. 

• Industry Knowledge: Experience in tech marketing is a plus. 

• Analytical Skills: Proficiency in using data analytics tools (Google Analytics, CRM software, etc.) to measure campaign success. 

• Digital Marketing Expertise: Experience with SEO, PPC, email marketing, social media, and content marketing strategies. 

• Project Management: Ability to handle multiple projects, meet deadlines, and stay within budget. 

• Communication & Creativity: Excellent verbal and written communication skills, along with a creative mindset for branding and messaging. 

• Technical Skills: Familiarity with marketing automation tools, CMS (e.g., WordPress), and other marketing platforms. 

• Networking & Relationship Building: Experience in managing partnerships, agencies, and vendor relationships.  

Join us to fuel our continuous success! Apply now and become a key force in our thriving, dynamic team.