Senior Copywriter, Mobile App Marketing (Contract)

About Panasonic Well:  

Panasonic Well is a venture and business incubator from the Panasonic Group focused on pioneering new health and wellness solutions by connecting hardware, software and services through industry-leading, responsible AI. We are committed to building an ecosystem of technology that improves well-being for every generation.

Panasonic Well operates in the US as Panasonic Well LLC and in Japan as a division of Panasonic Holdings Corporation.

About The Role:

We’re looking for a strategic and creative copywriter to craft compelling messaging that brings our brand and mobile app, Umi – the AI-powered family wellness coach, to life. This is a mid-to-senior-level contract position ideal for a copywriter who can develop performance-optimized copy across paid, owned, and earned channels. You'll be employed by our preferred staffing partner for a 9 month contract period to start and partner closely with the marketing, content, and product teams to create copy that drives awareness, installs, engagement, and retention. From ad headlines to app store descriptions and email subject lines, your words will help define and scale a new category in family wellness.

What You’ll Get To Do:

Campaign & Channel Copy

• Write short-form and long-form copy for paid campaigns (Meta, TikTok, YouTube, Google UAC), email marketing, push notifications, social content, landing pages, and more

• Develop App Store listing copy including titles, descriptions, and keyword-optimized content that aligns with ASO best practices

• Create persuasive, benefit-driven copy that increases conversion rates at every stage of the funnel

• Write scripts for video ads and app preview videos
  

Collaboration & Brand Voice

• Work closely with growth, brand, and product teams to develop and iterate on messaging across key marketing campaigns

• Maintain and evolve a consistent brand voice that resonates with parents, teens, and families across touchpoints

• Collaborate with designers and content creators to pair compelling visuals with effective copy

• Stay current with trends in mobile marketing, AI, health and wellness, and family life to inform messaging
  

Optimization & Performance

• Conduct copy testing across platforms and iterate based on performance data

• Help build and refine messaging frameworks for different audience segments (parents, teens, wellness seekers)

• Use customer research and insights to inform tone, language, and positioning

• Maintain consistency with brand identity while creating fresh, innovative approaches to mobile app marketing

• Ensure all creative assets meet technical specifications and quality standards for various platforms and devices

• Organize and maintain creative asset libraries and version control systems

• Collaborate with cross-functional teams to align creative work with broader business objectives

What You’ll Bring:

• 7+ years of experience writing high-performing marketing copy, ideally for consumer mobile apps or wellness brands

• Strong portfolio demonstrating a mix of digital ad copy, landing pages, email, and app store content

• Deep understanding of performance marketing, user acquisition, and copy optimization strategies

• Experience writing for Meta, TikTok, YouTube, and Google UAC platforms

• Familiarity with ASO best practices for both iOS and Android stores

• Excellent command of tone, grammar, and storytelling with the ability to write concisely and persuasively

• Able to work autonomously and manage multiple deadlines in a fast-paced startup environment

• Bonus: experience in health, wellness, parenting, or AI-powered products

• Strong communication, time management, and organizational skills

• Self-starter who can operate independently and with a high bar for creative excellence

• Bonus: experience in health, wellness, parenting, or AI-driven products
  

What We Offer:

The future of work at Panasonic Well is flexibility. Like many other leading Silicon Valley based businesses, we follow a hybrid workplace model post-pandemic. We believe this model is consistent with our goals of fostering a highly collaborative culture, promoting employee well-being, and developing a workplace that is engaging, equitable, and innovative.  

Local (Bay Area) employees and contractors are expected to come into the office on Mondays & Wednesdays and this role may require in-office participation other days of the week. Fully remote (Work From Home) employment may be available for select positions.  

Contractor Benefits (Provided via our preferred staffing partner):

• Competitive compensation  

• Comprehensive benefits package, including health insurance, dental, vision, and life insurance  

• 401(k) retirement plan  

• Accrued paid time off and sick leave  

• Employee assistance program

Please note that benefits eligibility and specifics may vary based on the terms of your contract and the policies of the third-party staffing vendor.

Note: This position is a contract role with a 9-month duration, with the potential for conversion to a full-time position based on performance and business needs.