Digital Marketing Technology Specialist

Company Overview:

Panopto is a dynamic and rapidly growing company backed by a leading private equity firm. With a team of approximately 200 dedicated professionals, we are committed to empowering learners with interactive video.

As we continue to support growth and expansion, we are seeking an experienced Marketing Technology Specialist to optimize the effectiveness of our marketing efforts through data-driven strategies and seamless collaboration.

Position Summary:

As a Digital Marketing Technology Specialist, you will play an essential role in managing the tools that power our demand generation engine and implementing data-driven strategies to enhance the effectiveness of our marketing campaigns. You will collaborate closely with marketing team to support a variety of initiatives, including the optimization and integration of the marketing tech stack, maintenance of the marketing database, data analysis, email marketing, and optimizing marketing processes. The successful candidate will plan and oversee production processes, manage technology infrastructure, and ensure consistent brand compliance. This role requires a hands-on, detail-oriented individual who thrives in a collaborative and fast-paced environment.

Work you’ll do, In this role you will:

• Data and Analytics Management: Analyze marketing data to generate actionable insights that drive decision-making. Assist in maintaining and updating marketing dashboards and provide reports to monitor campaign performance. 

• Database Management: Support database maintenance, including data hygiene, segmentation, and manipulations. Ensure data quality and completeness across marketing platforms, while monitoring SFDC/Marketo sync.

• Email Marketing Support: Assist in the creation, testing, deployment, and optimization of email marketing campaigns. Track email marketing metrics and provide performance analysis. Act as primary owner of Marketo platform and building, optimizing integrations and workflows with the marketing tech stack. 

• Marketing Process Optimization: Assist in evaluating and refining marketing processes to improve efficiency and effectiveness. Recommend enhancements to streamline workflows across marketing teams.

• Production Planning: Plan and oversee production processes for marketing campaigns, ensuring timely delivery and alignment with campaign objectives.

• Brand Compliance: Ensure all marketing materials align with brand guidelines and maintain a consistent tone and voice across channels.

• Technology Infrastructure Management: Assist in managing marketing technology platforms, including CRM and marketing automation tools, to enhance data integration and workflow efficiency while managing day-to-day management of marketing campaign operations.

• Cross-functional Collaboration: Work closely with marketing and operations teams to facilitate smooth communication, foster collaboration, and support the success of marketing initiatives to drive ABM-centric pipeline creation. 

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field

• 1-4 years of experience in marketing technology, data analysis, or related field (internship experience welcome)

• Strong analytical skills with a passion for data-driven decision-making

• Excellent communication and organizational skills

• Ability to work in a fast-paced, collaborative, and remote-first environment

• Experience working with marketing automation, CRM and lead routing platforms, preferably with the following tools:

• Marketo (required)

• Salesforce (or other similar CRM required)

• Ringlead (or other similar lead management solution required)

Preferred Qualifications:

• Experience or coursework in marketing technology or related marketing technology tools. Recent certifications in marketing operations tools, especially Marketo and Salesforce are highly desirable for this role.

• Basic understanding of digital marketing, email campaigns, and database management

• Familiarity or experience with the following tools:

• 6Sense

• Outreach

• ReachDesk

• UserGems

• G2

• Wordpress

$60,000 - $70,000 a year

Total Rewards:

The salary range for this position is $60,000 - 70,000 USD per year. This position is also eligible for a bonus as part of the compensation package. 

Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge, skills, experience, and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs such as health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and programs that provide for both paid and unpaid time away from work. At Panopto, we know that great people make an organization great. We value our people and offer employees benefits that are market competitive for our industry. Learn more about what working at Panopto can mean for you.

At Panopto, our commitment to pay equity and transparency is unwavering. We do not engage in salary negotiations beyond the established range to maintain fairness and prevent potential pay disparities among team members based on negotiation strategies.

The Team:

You will be part of Panopto's Marketing team—a group dedicated to optimizing growth and marketing efficiency and ensuring high velocity pipeline and exceptional marketing operations. 

Be part of an exciting journey where your expertise will make a significant impact on our marketing strategies and growth trajectory. If you're a detail-oriented, data-savvy professional ready to take the next step in marketing technology, we encourage you to apply.

Our people and culture

Panopto’s mission is to help anyone share knowledge using video. Our user base is as diverse as the world’s universities and businesses. Panopto’s commitment to fostering a diverse, equitable, and inclusive culture empowers each member of our team to express their authentic selves, contribute their distinct perspectives and make a meaningful impact both individually and collectively. This inclusive environment not only encourages creativity and the free exchange of ideas but also harnesses the power of varied viewpoints. As a result, we are better equipped to tackle our most intricate challenges, leveraging the wealth of different experiences and backgrounds within our team. This collaborative spirit not only drives us towards effective solutions but also fuels our drive to continually improve and innovate, ultimately enhancing the quality of our products and services. It’s what sets Panopto apart as a unique and rewarding place to work.

Our purpose

We believe that video can have a transformative effect on learning. So we built a video knowledge management platform that helps businesses and universities improve the way that they train, teach, and share knowledge. Since 2007, we have been a pioneer in video capture software, video management, and inside-video-search technology. Panopto has been adopted by more than 1,500 companies and universities worldwide with over ten million end users. Today, Panopto’s knowledge management platform is the largest repository of expert learning videos in the world. A proud remote-first company, Panopto is headquartered in Pittsburgh, with offices in London, Hong Kong, Singapore, and Sydney, and has received industry recognition for its innovation, rapid growth, and company culture.

Panopto is an Equal Opportunity Employer. We value and encourage diversity and solicit applications from all qualified individuals which will receive consideration for employment without regard to race, color, religion, sex, marital status, sexual orientation, gender identity or expression, national origin, age, disability or protected veteran status, or any other legally protected criteria, in accordance with applicable law. Panopto is committed to providing reasonable accommodation to applicants with disabilities. If you require accommodation for interviewing or otherwise participating in the employee selection process, please provide more detail on how we can further support you by reaching out to the Employee Experience department.

Hybrid, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they must make regular trips to the Pittsburgh office, located on the north side of Pittsburgh along the Three Rivers Heritage Trail with quick access to downtown. 

Remote, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. 

Remote, International: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they may make regular trips to the local international office from time to time, where applicable.