Digital Marketing Specialist

The Role

This is a true hands-on digital marketing role - not a coordinator, not a planner, and not a slide-builder.

You’ll work directly with the Director of Digital Marketing and strategists to execute, analyze, and optimize digital campaigns across paid channels. There’s no “handoff” layer. Will be working directly with a variety of agency clients across widely different industries and implementing and executing digital marketing services.

This role is designed as a launchpad. If you’re sharp, curious, and willing to learn fast, you’ll quickly grow skillsets and resume.

On any given week, you might be:

• Building and QA’ing paid media campaigns across Google Ads, Meta, LinkedIn, and emerging platforms such as Reddit and Open AI

• Pulling performance data and helping analyze results across CPA, ROAS, CTR, CVR, and funnel metrics

• Assisting with keyword research, audience development, and creative testing

• Implementing SEO and GEO strategies and action items

• Supporting A/B tests across ads, landing pages, and offers

• Validating tracking and analytics in GA4 and ad platforms

• Building and maintaining reports that actually get used

• Meeting and coordinating with clients on weekly video meetings

• Conducting competitive research and channel analysis

• Sitting in on strategy discussions and learning how decisions are made

You’ll get real exposure to how performance marketing works in practice - not just theory.

What We’re Looking For

You’re early in your career, but you take the work seriously.

You’re curious, analytical, and interested in how digital marketing actually drives growth. You don’t need years of experience, but you do need to show that you’ve leaned into learning the craft.

You might be a fit if:

• You’ve taken courses, certifications, internships, or built side projects in digital marketing

• You enjoy working with data and asking “why” behind performance changes

• You’re comfortable in spreadsheets and not afraid of numbers

• You care about doing things correctly, not just quickly

• You want to grow into a strong performance marketer, not just manage tasks

Nice to have:

• Hands-on experience with digital channels Google Ads, Meta Ads, LinkedIn Ads, or similar platforms

• Familiarity with CRM’s (Salesforce, Hubspot, etc)

• Agency experience or fast-paced environments

• Marketing certifications (Google, Meta, etc.)

How We Work

• We value clarity over jargon

• We test, measure, pivot, and iterate constantly

• We keep processes lightweight but intentional

• We give feedback early and often

• We hire people we trust to think, not just execute

You’ll be supported, but you’ll also be expected to take ownership as you grow.

Tech Stack

• Parsnipp GEO Platform

• Meta Ads Manager

• TikTok Ads Manager

• Reddit Ads

• Google Ads

• CRM (Salesforce, Hubspot, etc)

• GA4

• Google Search Console

• Google Tag Manager

• SEO platforms

• Web Builders (Wordpress, Squarespace, Wix, Webflow, etc)

• Figma

• LLM’s

What We Offer

• Ground-floor equity in a venture-backed company with experienced founders

• Competitive salary

• Direct access to and collaboration with the founding team

• Real ownership over technical decisions, architecture, and engineering culture

• The chance to build both a product and a team from scratch

• A team that respects your time, your craft, and your autonomy