Ad Copy Strategist (Full-time and Part-time)

ABOUT US:

Periphery Digital Inc. is a fast-paced, bilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth. We believe that when we take good care of our team, the team takes care of us. We're proud to be certified as a Great Place to Work®!

RESPONSIBILITIES

Copywriting

• Meet writing deadlines as assigned 

• Ensure high-quality content creation with no grammar and spelling mistakes

• Develop clear, concise, and persuasive ad copy for both traditional and digital advertising campaigns (ex. social media ads, search ads, display ads, etc.).

• Understand campaign objectives, target audience, and product offerings to create impactful ad copy.

• Optimize ad copy for SEO and incorporate keywords to enhance search engine rankings and campaign performance.

• Test and refine ad copy to maximize click-through rates, conversion rates, and overall campaign success.

Ad Strategy

• Work closely with stakeholders to understand clients goals and objectives, provide strategic guidance, and deliver exceptional results.

• Monitor campaign performance, analyze data, and provide insights and recommendations to optimize ad strategies.

• Develop comprehensive ad strategies based on market research, target audience analysis, and competitor analysis.

• Identify target audience segments and tailor ad campaigns to effectively reach and engage them.

• Collaborate with the Content and Design Teams to align ad copy with visual elements and maintain consistent brand messaging.

Industry Knowledge

• Conduct thorough research and stay up-to-date with industry trends to ensure copy is relevant and resonates with the target audience.

• Stay informed about digital advertising platforms, industry advancements, and emerging trends to leverage the latest tools and techniques.

• Track industry benchmarks and best practices to improve ad performance and stay ahead of the competition.

QUALIFICATIONS

• At least 3 years of writing experience for Meta and google ads. Preferably in an agency environment

• Excellent proficiency in English

• Experience in marketing campaign analysis and ad strategizing

• Proven record of commercial writing or editing experience is a must. Experience in creating real estate digital ad copy is preferred

• Strong, efficient research capabilities and the ability to quickly learn, understand and write about new complex projects

• Accountable and committed to each writing tasks

• Detail-oriented

• Promptly and clearly communications skills

• Knowledge of Google Suites and remote work tools is an asset 

How To Apply

Please upload your resume and 2 writing samples of Meta and Google ad copy that includes text, headlines and descriptions. Real estate samples preferred. We look forward to hearing from you!