About Portside, Inc.

Portside is the leading SaaS platform serving the global business aviation industry, providing cutting-edge solutions for airlines, lessors, management companies, aircraft owners, and corporate flight departments. Our cloud-based platform supports seamless data exchange, advanced reporting, and powerful analytics to streamline aviation operations.

With a $55M strategic growth investment in May 2024, we are scaling rapidly. We’re looking for motivated professionals ready to drive growth and take on the challenges of a fast-paced, innovative environment.

Job Summary

We are seeking a data-driven Demand Generation Manager to develop and execute marketing strategies that drive awareness, generate high-quality leads, and support revenue growth for our aviation software solutions. This role will focus on creating and optimizing multi-channel campaigns, engaging target audiences, and aligning closely with sales to maximize conversion rates.

Travel is required up to 20% of the time for this role.

Key Responsibilities

Campaign Development: Plan and execute demand generation campaigns using content marketing, email marketing, events, and product demonstrations.
Content Strategy: Collaborate with sales and product teams to create compelling materials that educate and engage aviation industry decision-makers throughout the customer lifecycle.
Website Optimization: Manage and update the company website to improve traffic, enhance user experience, and drive lead generation.
Sales Collateral Creation: Develop sales enablement materials, including brochures, presentations, video demos, and case studies, to support sales efforts.
Lead Generation & Nurturing: Develop programs to attract and score leads based on engagement and conversion potential.
Market Research: Analyze market trends, customer behaviors, and competitive landscapes to refine targeting strategies.
Campaign Monitoring & Optimization: Track campaign performance, analyze key metrics, and implement data-driven optimizations for continuous improvement.
Cross-Functional Collaboration: Work closely with sales and product to align messaging and drive a seamless customer journey.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
3+ years of experience in demand generation, growth marketing, or B2B SaaS marketing, preferably in the aviation, transportation, or technology sectors.
Strong understanding of the buyer’s journey, segmentation, targeting, and positioning.
Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
Data-driven mindset with the ability to analyze performance metrics and optimize campaigns accordingly.
Excellent communication and project management skills.
Experience aligning sales and marketing strategies to drive revenue growth.
Familiarity with aviation operations, fleet management, or scheduling is required.

What We Offer

Competitive base salary with performance-based bonuses.
Fully remote work
Generous time off policy
Health, dental, and vision insurance
Opportunities for professional development and career advancement.
Dynamic, collaborative, and fast-growing work environment.

Demand Generation Manager