Demand Generation Manager

About Portside, Inc.

Portside is the leading SaaS platform serving the global business aviation industry, providing cutting-edge solutions for airlines, lessors, management companies, aircraft owners, and corporate flight departments. Our cloud-based platform supports seamless data exchange, advanced reporting, and powerful analytics to streamline aviation operations.

With a $55M strategic growth investment in May 2024, we are scaling rapidly. We’re looking for motivated professionals ready to drive growth and take on the challenges of a fast-paced, innovative environment.

Job Summary

We are seeking a data-driven Demand Generation Manager to develop and execute marketing strategies that drive awareness, generate high-quality leads, and support revenue growth for our aviation software solutions. This role will focus on creating and optimizing multi-channel campaigns, engaging target audiences, and aligning closely with sales to maximize conversion rates.

Travel is required up to 20% of the time for this role.

Key Responsibilities 

• Campaign Development: Plan and execute demand generation campaigns using content marketing, email marketing, events, and product demonstrations.

• Content Strategy: Collaborate with sales and product teams to create compelling materials that educate and engage aviation industry decision-makers throughout the customer lifecycle.

• Website Optimization: Manage and update the company website to improve traffic, enhance user experience, and drive lead generation.

• Sales Collateral Creation: Develop sales enablement materials, including brochures, presentations, video demos, and case studies, to support sales efforts.

• Lead Generation & Nurturing: Develop programs to attract and score leads based on engagement and conversion potential.

• Market Research: Analyze market trends, customer behaviors, and competitive landscapes to refine targeting strategies.

• Campaign Monitoring & Optimization: Track campaign performance, analyze key metrics, and implement data-driven optimizations for continuous improvement.

• Cross-Functional Collaboration: Work closely with sales and product to align messaging and drive a seamless customer journey.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• 3+ years of experience in demand generation, growth marketing, or B2B SaaS marketing, preferably in the aviation, transportation, or technology sectors.

• Strong understanding of the buyer’s journey, segmentation, targeting, and positioning.

• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).

• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns accordingly.

• Excellent communication and project management skills.

• Experience aligning sales and marketing strategies to drive revenue growth.

• Familiarity with aviation operations, fleet management, or scheduling is required.

What We Offer

• Competitive base salary with performance-based bonuses.

• Fully remote work

• Generous time off policy

• Health, dental, and vision insurance

• Opportunities for professional development and career advancement.

• Dynamic, collaborative, and fast-growing work environment.