Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

***This is a contract position with the intent to hire as a full-time employee in 30-90 days after the start date.

About the role

The Paid Search Specialist is responsible for creating Paid Search campaigns using Google Ads, managing client budgets, and assisting in account analysis & reporting. This role will work closely with Strategists and Account Managers to collaborate on all campaigns and strategies within the Google Ads suite. The Paid Search Specialist is an attentive learner, eager to problem solve, and hungry to grow their technical, strategic, and analytical skills.

Responsibilities:

Manage or support in managing paid search campaigns across various industries
Make daily optimizations and pacing adjustments to campaigns
Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible
Keep up your education on industry topics
Participate in the hiring process ensuring the best resources are selected for the team
Clearly communicate with internal agency team about client goals, feedback and scheduled workflow
Improve upon paid media processes and innovation of new strategies and techniques
Vendor management for new channels and support channels
Work toward developing into a strategist or account manager

Requirements:

Ideally 1-2 years of digital marketing; Agency experience a plus
Minimum 6 months of experience in search engine marketing. Specifically having experience with bid monitoring and adjustment of paid search campaigns, defining terms and writing effective copy highly relevant and targeted to clients’ core products or services
Strong Excel skills with clear understanding of advanced Excel features
Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
Detail-oriented and organized with strong note taking acumen
Strong enthusiasm, passion, creativity and commitment to paid media and client work
Entrepreneurial spirit with passion for knowledge and personal growth

Key Performance Indicators (KPIs)

$9.5k team-member EBITDA
Maintain below 10% Client Churn Rate
6-8 Accounts

Most Important Things (MITs)

Excellence in channel production and account performance
Cross-channel collaboration
Internal communication

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Paid Search Specialist