Growth and Demand Gen Manager

What You Will Do…

At PSPDFKit, the Growth/Demand Gen Manager is a critical role responsible to drive structured growth strategies across our product lines by analyzing data and experimenting. You will develop and execute comprehensive organic and paid inbound marketing programs while also leveraging creative, data-driven tactics to rapidly scale lead generation and conversion. Your role will involve optimizing SEO, PPC, and other digital marketing campaigns, conducting growth experiments, and continuously seeking new opportunities to drive engagement and pipeline growth. You will collaborate closely with sales, marketing operations, product marketing, and content marketing teams to ensure that all campaigns align with business objectives and achieve scalable results in terms of new opportunity pipeline and revenue.

In this role, you will combine the methodical approach of a demand generation expert with the innovative mindset of a growth hacker, optimizing every stage of the go-to-market funnel and exploring new channels to accelerate growth.

Responsibilities:

• Develop and execute inbound marketing programs: Lead the creation and implementation of inbound marketing campaigns, including SEO, PPC, email marketing, and social media, to generate, nurture and convert high-quality leads.

• Innovate and experiment: Conduct A/B testing, multivariate testing, and other growth experiments to identify and scale the most effective tactics. Explore unconventional growth channels and methods to stay ahead of the competition.

• Optimize the go-to-market funnel: Design and implement strategies to guide leads through the funnel, from acquisition to conversion, ensuring high engagement and conversion rates at every stage.

• Leverage data and analytics: Utilize analytics tools to monitor and analyze the performance of both demand generation and growth hacking initiatives, providing regular reports and actionable insights to refine strategies and improve outcomes.

• Automate and scale: Develop and implement automation strategies to scale successful growth tactics, ensuring repeatability and efficiency across multiple product lines.

• Collaborate across teams: Work closely with sales, marketing operations, product marketing, and content marketing teams to align growth strategies with business objectives and execute campaigns effectively.

Who You Are…

• Proven experience in demand generation, growth hacking, digital marketing, or a related role, with a focus on lead generation and funnel optimization.

• Strong analytical skills and the ability to interpret data to make informed decisions and optimize both demand generation and growth strategies.

• Experience with SEO, PPC, social media marketing, email marketing, and other digital channels.

• Familiarity with marketing automation platforms such as HubSpot, and web analytics tools like Google Analytics.

• Technical skills to automate processes, optimize digital platforms, and implement innovative growth tactics.

• Excellent communication and project management skills.

• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

• A creative mindset with a willingness to experiment, take calculated risks and adapt quickly.

What We Do…

PSPDFKit is the leading document processing and manipulation platform for developers and enterprise businesses. Our customers use our offering to create, edit, sign, and collaborate on documents in their applications across mobile, web, and all other major platforms. We’re on a mission to empower developers with the tools needed to innovate beyond paper.

Nearly a billion end users in more than 150 countries rely on PSPDFKit every day including industry leaders like Dropbox, DocuSign, SAP, IBM, Volkswagen, Fabasoft, Wolters Kluwer Deutschland, and the European Patent Office. Our software development kits enable companies to work smarter and faster, saving time and expenses along the way, while effectively replacing the need for paper processes.

Who We Are…

PSPDFKit hires people who are curious, creative, communicative, and collaborative. We promote people who make an impact, who demonstrate accountability and ownership, and who pursue progress over perfection. We pride ourselves on being a high performance, highly empowered individual contributor workplace that is optimized for impact over activity. We believe in radical transparency and candor, where feedback is given with empathy and heard with trust. We believe problems are solved and progress is made by individuals taking self-initiative.

We are a globally distributed company with a mostly remote team. We are a low meeting culture company and believe in the effectiveness of asynchronous communication. Working time should overlap with most of the team across the US, Europe and Asia. If working from the US, you must be located in Florida, North Carolina, Ohio, South Carolina, Texas, or Virginia for payroll processing.

Every year, we host a company gathering at an offsite location; past locations have been in Croatia, Italy, Spain, Greece, Austria, Portugal, and Hungary. Team members have access to competitive market salaries along with benefits. Above all, we emphasize continuous growth, urging our teams and individuals to seek out feedback, be open to changing their minds, and to constantly be pursuing avenues of learning and innovation.

PSPDFKit believes in equal opportunity, we employ people from many different cultures and countries. We celebrate diversity and are committed to building a team that represents a variety of backgrounds, skill sets, perspectives, as well as providing our employees with a work environment free of harassment. We do not discriminate on the basis of race, color, religion, age, marital status, national origin, ancestry, physical or mental disability, medical​​​ condition, sexual orientation, gender identity or ​expression, or any other non-merit factor. We’d especially love to receive applications from individuals who are underrepresented in the tech industry.