Growth Strategist

Own the growth agenda for a portfolio of DTC/eCommerce clients - diagnosing the business from first principles, building growth roadmaps, and translating strategy into measurable commercial outcomes across paid social, paid search, creative, and retention.

Most agency growth roles ask you to manage accounts. This one asks you to consult on businesses. As our Growth Strategist, you'll operate as a trusted external growth partner to a small portfolio of ambitious DTC and eCommerce brands - brought in close to founders and leadership teams, diagnosing performance from first principles, and setting the growth agenda. You won't be reporting metrics upward through an account structure; you'll bring the outside perspective, cross-portfolio pattern recognition, and commercial rigour of a consultant, then translate it into a plan the brand's leadership trusts and acts on. Because you're advising across several brands rather than sitting inside one, you'll spot what's working across categories faster than any single in-house hire could - and you'll have Public Nectar's specialist paid social, paid search, creative studio, and retention teams sitting behind you rather than in front of you. You deeply understand the core levers of eCommerce growth: offer, conversion, creative, and distribution. This is your stage to prove it.

Responsibilities

Growth Strategy & Planning

• Own performance and growth strategy across a portfolio of eCommerce brands, operating as their trusted external growth consultant

• Build and lead growth roadmaps tied to revenue, acquisition, efficiency, and profitability targets

• Develop forecasts and growth models grounded in performance data and real business context

• Adapt strategy proactively based on performance trends, platform changes, and shifting business priorities

Diagnosis & Optimisation

• Diagnose opportunities and bottlenecks across creative, conversion rate, landing pages, offer positioning, customer acquisition, and budget allocation

• Turn performance data into commercially-focused recommendations that drive action at leadership level

• Monitor key commercial metrics including ROAS, MER, CAC, AOV, contribution margin, and customer LTV

• Champion a culture of experimentation - testing, iteration, and continuous improvement across every account

Client Partnership & Leadership Communication

• Build strong, trust-based relationships with founders and leadership teams, earning a seat at the table through insight rather than delivery alone

• Lead strategic conversations and confidently guide brand leadership through key growth decisions

• Own the narrative around brand performance, opportunities, and next steps - helping leadership understand not just what is happening, but why it matters

• Identify and present expansion opportunities across Paid Search, Retention, and Creative services

Cross-Team Execution

• Drive execution alongside Paid Social Specialists, Paid Search Specialists, Creative Strategists, and our Retention team to maximise account performance

• Clearly communicate priorities, testing frameworks, and performance objectives

• Create alignment between strategy, creative production, and media execution

• Ensure campaigns, creative, and media buying remain relentlessly aligned to commercial goals

AI-Powered Ways of Working

• Use our Claude-powered workflows daily to accelerate research, analysis, reporting, and strategic thinking

• Leverage our internal AI toolkit (StoreHero, AdNova, and PN's library of Claude skills) to move from data to decision faster than any traditional agency could

• Identify opportunities where AI can unlock better decision-making and faster insight discovery

• Stay ahead of emerging AI tools and workflows relevant to performance marketing

Requirements

• 2+ years of hands-on experience in paid media and growth strategy, with Meta essential and proven DTC/eCommerce brand experience; Google and/or TikTok a strong plus

• Proven track record of managing multiple client accounts (or brands) simultaneously while maintaining high strategic and performance standards

• Strong commercial acumen with a demonstrated ability to connect marketing performance to business outcomes

• Proven ability to diagnose performance challenges using data and recommend strategic solutions with confidence

• Self-motivated with excellent time management and prioritisation skills

• Fluent English communication skills, both written and verbal

• Deep understanding of growth levers including offer strategy, conversion optimisation, creative performance, and budget deployment

• High proficiency in Shopify, GA4, and eCommerce analytics/profit tools (Triple Whale, StoreHero, or similar)

• Strong understanding of creative strategy and performance-driven messaging

• Fluent monitoring and interpretation of ROAS, MER, CAC, AOV, contribution margin, and LTV

• Experience collaborating closely with paid media, creative, and growth teams

• Fluent in the use of AI platforms such as Claude

What Would Make You Stand Out

• Brand-side or founder-facing experience in eCommerce or D2C

• Experience building forecasts and financial growth models for eCommerce businesses

• Background in retention/email strategy or CRO alongside paid acquisition

• Leadership and team management experience

• A passion for staying current with platform changes, AI workflows, and industry best practices

Benefits

• Competitive salary commensurate with experience

• Performance-based bonus opportunities

• 28 days paid holiday plus bank holidays

• Your birthday off (because everyone deserves to celebrate)

Professional Growth

• Access to £10,000 worth of training courses and professional development

• Mentorship from highly experienced growth strategy and performance marketing experts

• Clear career progression pathways within our growing agency

• Regular exposure to diverse clients across multiple industries and niches

Work-Life Excellence

• Fully remote working environment

• Subsidised gym membership up to £50 per month

• Quarterly team social events

Culture & Environment

• Work with a wonderfully diverse portfolio of clients

• Collaborative, high-energy team environment

• Opportunity to make a real impact on growing businesses through strategic thinking

• Agency culture built on integrity, growth, and winning together

If you're excited about driving real business growth through strategic thinking and want to be part of a team that values both performance and purpose, we want to hear from you.