Content Marketing Lead

Best Online Insurance Company in The Middle East 2023!

We are Qatar Insurance Company (QIC), the leading insurance provider in GCC. With a history dating back to 1964, we have established ourselves as a pioneer in the insurance industry, offering innovative solutions to meet the diverse needs of individuals and businesses.

Mission Digital Hub: To Digitize QIC group to bring its products to the attention of Millions
Our vision is to make QIC group become first Digital Ecosystem in the region by combining insurance and non-insurance services in one platform. Through our digital platforms, such as qic.online and the qd app (Qatar Digital), we empower customers to manage their needs anytime and anywhere.

Responsibilities

• Research, plan, create, coordinate and analyze the outcome related to content (creative concepts, copywriting and video) for multiple purposes across marketing channels (acquisition, retention, awareness, education, social media etc.) and proprietary platforms (blog, special projects etc.)

• Lead the content marketing team and contribute into individual development of each team member

• Generate ideas, test hypothesis, own reports, and constantly improve deliverables

• Collaborate cross-functionally within the marketing team, product teams and other stakeholders, as well as build partnerships with external providers and collaborators

Requirements

• 5+ years of experience in the content area for paid (Ads) and organic (websites, blogs and social media) channels with diversity of goals (acquisition, brand awareness, retention etc.) and formats (copy, video, graphic materials, handouts, podcasts, creativity etc.)

• 2+ years of experience as a lead for the content marketing function or group, preferably distributed across different cultural environments

• Deep understanding of the production flows

• English: candidates with C1/C2 are only considered

• Leader for the team as well as hands-on contributor

• Extensive copywriting skills (experience in English and/or Arabic is the only considered, Arabic is a significant advantage)

• Experience in the content area for paid and organic channels with diversity of goals (acquisition, brand awareness, retention)

• Data-driven approach and focus on results

Conditions

Terms:

• Long-term service agreement contract with QIC

• We are diverse — our digital nomads work remotely from 18 different countries

• Payment in US dollars monthly to your bank account using SWIFT

• Full-time remote, work schedule: 5 days per week, Sunday to Thursday

• Vacation policy: Qatar Holiday Calendar, 20 workdays of vacation, and 10 sick-day-offs

• Performance reviews are conducted twice a year, with the possibility of a raise in March and September

• Probation period – 3 months

• Potential opportunity to apply for a Qatar ID and relocation to Doha, Qatar

Benefits & Perks

• Group and Individual English language classes

• Corporate 70% discount in Yasno – mental health

• Reimbursement for conferences, training, and purchase of necessary tools

• Consultation on tax policies with a manager

• Running club and online yoga classes with a teacher

• Corporate discount in Privilege Program, including Qatar Airways