Content Specialist

POSITION SUMMARY

The Content Specialist is responsible for creating, editing, and optimizing digital content that drives engagement and supports ecommerce marketing initiatives. Acting as the primary writer and editor for web, video, and other digital platforms, this role collaborates with internal teams and external partners to deliver high-quality, brand-aligned content. A key contributor to storytelling efforts and the RealSource™ blog content calendar, the ideal candidate combines strong writing expertise with a solid understanding of digital marketing strategies, including organic and AI-driven search optimization.

CORE FUNCTIONS

Content Development & Writing

• Craft compelling, SEO-friendly copy for ecommerce pages, including category and subcategory descriptions, product details, long-form articles, and blog posts.

• Write accurate and optimized meta titles and descriptions to enhance search visibility.

Project Coordination

• Manage content-related projects by coordinating with internal creative teams and external vendors for imagery, graphics, and data visualizations.

Editing & Quality Assurance

• Edit and update existing website content to ensure accuracy, relevance, and adherence to brand voice.

• Collaborate cross-functionally to refine product descriptions and proof third-party content.

• Maintain and enforce the RealTruck editorial style guide across all digital touchpoints.

Research & SEO Strategy

• Conduct keyword research using tools such as SEMrush, MOZ, Google Search Console, BrightEdge, and Google Ads Keyword Planner.

• Apply advanced SEO methodologies, including the Skyscraper technique, to maximize content performance.

AI Integration & Optimization

• Utilize AI tools to streamline content creation and editing processes while upholding editorial standards.

Performance Reporting

• Analyze content performance metrics and compile reports to inform future strategies.

Data Integration & Visualization

• Support integration of new tools and features into analytics platforms (e.g., Tableau, Power BI, Adobe Analytics, Domo) for enhanced reporting and insights.

QUALIFICATIONS & REQUIREMENTS

Education and Experience

• Bachelor’s degree in English, Communications, Journalism, or related field required.

• 3+ years’ experience in web content writing and development required.

• Experienced in handling large quantities of writing and research work and leading contributions of internal and external writers.

• Knowledge and expertise with applied-AI usage in a professional digital publishing setting.

• Experience with SEO tools like Ahrefs, Majestic, SEMRush, MOZ, Grammarly, ChatGPT, Claude, Perplexity and Google Search Console; familiarity with product database software.

Skills, Abilities, and Knowledge

• Skilled in MS Office and Google Suite.

• Highly skilled in English composition (writing).

• Ability to write, speak, and comprehend English.

• Demonstrated abilities in technical writing for how-to’s and installation guides. Automotive interest and background required.

• High school graduate-level mathematical skills required, with a preference for some college level business math (e.g. interpret marketing spreadsheets for KPI’s).

• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions.

Travel

• Occasional travel may be required.

COMPETENCIES

• Written Communication – Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

• Adaptability – Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.

• Initiative – Volunteers readily. Undertakes self-development activities. Seeks increased responsibilities. Takes independent actions and calculated risks. Looks for and takes advantage of opportunities. Asks for and offers help when needed.

• Problem Solving – Identifies and resolves problems in a timely manner. Gathers and analyzes information skillfully. Develops alternative solutions. Works well in group problem solving situations. Uses reason even when dealing with emotional topics.

• Quality Management – Looks for ways to improve and promote quality. Demonstrates accuracy and thoroughness.

• Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to other views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone’s efforts to succeed.

• Verbal Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.

SUPERVISOR RESPONSIBILITIES

This position functions as a Lead: working team member who coordinates, supports, trains, and is a knowledge resource for other team members. No direct reports or supervisory responsibility.

PHYSICAL REQUIREMENTS

This position is subject to Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.

Physical Activities

This position is subject to the following physical activities: talking, hearing, and the use of hands, wrists, or fingers in repetitive motions.

Visual Acuity

The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.

Working Conditions

This position operates in a professional office environment. This role routinely uses standard office equipment.

Perks That Go the Extra Mile :
At RealTruck, we take care of our people—because they drive our success. Enjoy great benefits like medical, dental, and vision coverage, company-paid life insurance and disability, and a 401(k) with company match (eligible the first of the month after you start). Need balance? We’ve got wellbeing days and parental leave. Want to grow? Take advantage of educational reimbursement. Plus, earn referral bonuses and score exclusive employee discounts on RealTruck products. Great benefits. Great people. Even better careers.

RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000+ associates operate from 35+ facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company’s omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.