Marketing Operations Lead

RepSpert help businesses remove unfair or misleading reviews that violate the platform’s terms of service. Nearly every small business owner has been hit with fake or inappropriate negative reviews (often from competitors), and RepSpert helps them fight back.

This role will lead Marketing Operations, oversee and implement email outreach to prospects, and oversee the small sales team at RepSpert. This person will also support marketing efforts for Lexigate, RepSpert’s parent company, which provides SEO services for law firms; however, RepSpert will be the main focus. 

You’re probably the perfect fit if:

• You love tracking & achieving goals

• You’re comfortable coaching others and holding people accountable

• You write emails that prospects actually want to read

• You accomplish more before lunch than most do all day

• You’re a spreadsheet wizard

• You crave a role that can grow as you grow, capped only by your hustle 

• You’ve got the persistence of a golden retriever as you chase after leads

• (Bonus) You’ve tinkered with a little code or APIs

David Ogilvy said, “If you hire people who are bigger than you are, we shall become a company of giants.” We are hiring someone who can take this area of the business far beyond the current reality, and will help set an incredibly high bar for what excellence looks like. 

🧩 Responsibilities

• Manage lead generation campaigns

  • Set up, oversee, and continuously improve cold email and other outbound campaigns

  • Support marketing efforts around legal conferences, including preparing email campaigns and written collateral (brochures, etc.)

• Manage pipeline progress 

  • Maintain and improve both companies’ CRMs

  • Ensure prospects are moving through pipeline by crafting and executing engaging follow-ups

• Manage & coach RepSpert sales team

  • Directly supervise a small team of sales representatives

  • Document best practices and enhance training materials

  • Set goals, track performance, and provide ongoing coaching and support

  • Serve as escalation point for complex client and prospect questions

• Manage sales collateral

  • Manage and improve existing sales collateral (brochures, presentations, etc.)

  • Create collateral as needed to support sales calls and new initiatives

• Manage new initiatives 

  • In partnership with CEO, ideate and prioritize new initiatives (e.g., referral program, client newsletter, customer portal)

  • Create and execute project plans for high-priority initiatives

📚 Qualifications

• Required:

  • Bachelor’s degree 

  • Experience establishing, documenting, and optimizing processes

  • Excellent written communication skills, including persuasive writing

  • Excellent verbal communication skills; comfortable leading client-facing calls and presentations as needed

  • Experience in creating and managing project plans and meeting deadlines; ability to manage competing priorities effectively

  • Exceptional ability to track tasks, ensure accuracy, and follow up on outstanding items until completion.

  • Ability to juggle multiple initiatives, set priorities, and meet deadlines

  • Tech savvy, comfortable with using or learning tools like Excel/Google sheets, Clay, Zapier, cold email systems, etc. 

• Bonus (not required):

  • Familiarity with legal industry or other professional services

  • Knowledge of SEO principles and digital marketing tactics

  • People management experience

  • Experience with cold email, LinkedIn outreach, and other outbound prospecting methods

  • Experience with CRM tools (e.g., Pipedrive, Hubspot)

Perks & Benefits

🌍 100% remote work 

🌴 20 paid vacation days + 7 sick days + US national holidays off

🎉 Your birthday off—celebrate it your way!
🕒 Standard 40-hour work week (with some flex & the occasional sprint week)
💰 Competitive salary: $50,000–$70,000/year + performance incentives targeting $20K/year 

 📈 Growth opportunities in a fast-growing organization
🤝 Collaborative team culture that values results and relationships

📄 This is a contractor (1099) position,  but as an integrated part of our team.

🤝 Direct collaboration with leadership—your work will matter

How to Apply

🎥 Please submit a Loom video answering: “Why are you interested in this role?”
Note: Applications without a video will not be considered.

🧠 Selected candidates will complete short assessments on critical thinking and tech proficiency
👥 Finalists will have interviews with the CEO and other members of the leadership team

Interview process:

• Job application 

• Job application should include a Loom video that answers the question: “Why are you interested in this role?”

• Tests: Critical Thinking & Marketing Test

• 15 minute call for vibe check followed by strengthsfinder test, if needed

• Interview with CEO