Head of Marketing

Revpanda - leading digital marketing agency within iGaming sector , is seeking an experienced and hands-on Head of Marketing to lead our marketing initiatives for both our organization and our esteemed clients. As a leader in iGaming, Revpanda is dedicated to delivering innovative solutions, and we are looking for a dynamic professional to drive our marketing strategies to new heights.

Responsibilities:

• Build and execute the company’s marketing strategy and marketing budget

• Take full responsibility for the marketing team (SMM, PPC Specialist)

• ​​Develop and execute comprehensive email marketing strategies to nurture leads, engage audiences, and drive conversions

• Drive strategies to enhance brand engagement across various channels, ensuring a consistent and compelling brand presence

• Lead initiatives to optimize the conversion funnel, utilizing data-driven insights and A/B testing to improve conversion rates.

• Collaborate with cross-functional teams to enhance the user experience and drive seamless customer journeys.

• Develop and implement customer retention strategies to increase customer lifetime value.

• Leverage segmentation and personalization to create targeted retention campaigns.

• Develop and edit the company’s official website

• Construct and execute the company’s Advertising plan – online and offline

• Assist with planning and executing events, conferences and exhibitions, take full ownership of it

• Determine the long-term strategic objectives of the business in conjunction with the Executive Management Team

• Assist in the development of new business opportunities including new markets, growth areas, trends, customers, products, and services

• Identify external market trends, performance, and outlook to gain competitive intelligence

• Identify and follow up on new clients through digital and traditional marketing efforts, sales strategies such as networking, use of social media, following up on leads;

• Work in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

• Mentor and train colleagues in the department 

• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Develop and implement marketing campaigns and communications relating to service offerings as well as HR

• Identify Fairs & Exhibitions you should attend and take full responsibility of planning the event and marketing around it

Requirements:

• Bachelor’s degree in marketing, business, or related field

• 3+ years of experience in similar position

• Excellent written and verbal communication skills in English

• Proven experience developing marketing plans and campaigns

• Strong project management, multitasking, and decision-making skills

• Metrics-driven marketing mind with eye for creativity

• Experience with marketing automation and CRM tools

• Experience in the iGaming industry or digital marketing agency is a plus

• Proficiency with online marketing and social media strategy, PPC, email marketing, copywriting

• Proven experience designing interactive applications and networking platforms

• Willingness and ability to travel to EU and Non-EU countries

• Established press and media contacts are preferable

What we offer

• Diverse career growth opportunities

• Friendly and supportive colleagues

• Highly competitive salary and bonuses

• Performance related bonuses

• "Refer a friend" bonus

•  Possibility of successfully managing work-life balance

•  Corporate events

•  Advanced benefits package (public holidays, additional days off, etc).

•  Paid trainings and work-related courses

•  Corporate travel opportunities