Social Media Specialist

Company Description

Ridepanda is a rapidly expanding startup that is transforming the urban transportation landscape. Our goal is to make sustainable transportation options accessible and convenient for everyone, while reducing carbon emissions and enhancing the quality of life in cities. Through our comprehensive subscription model, we provide employees with electric bikes, electric scooters, and pedal bikes through their employee benefits, allowing their employees to commute in a more sustainable, healthy and fun way.

Job Description

We're seeking a creative Social Media Specialist to join our growing Marketing team. Reporting to the Head of Marketing, this role will be responsible for executing our social media strategy across all platforms to increase brand awareness, engagement, and drive subscriber growth. You'll need a strong background in content creation, including video, images, and written content, with essential social media management skills. The ideal candidate will be passionate about sustainable transportation and skilled at creating compelling content that resonates with both B2B and B2C audiences.

Responsibilities

• Implement a comprehensive social media strategy aligned with our brand voice and business objectives

• Create, curate, and manage all published content (images, video, written) across social platforms including Instagram, Facebook, Twitter, LinkedIn, TikTok, and emerging channels

• Plan and execute social media campaigns that drive brand awareness, engagement, and conversion

• Monitor, analyze, and report on social media performance metrics, adjusting strategies as needed to optimize results

• Engage with our online community, responding to comments and messages in a timely and brand-appropriate manner

• Collaborate with cross-functional teams including Marketing, Sales, and Product to ensure brand consistency and support business objectives

• Develop and maintain a social media content calendar to ensure consistent and strategic posting

• Leverage influencer partnerships to expand our reach

Requirements

• Bachelor’s degree or higher in Marketing, Communications, Digital Media, or related field

• 1–3+ years of professional social media management experience with a proven track record of growing engagement and followers

• Strong portfolio demonstrating expertise in content creation across multiple formats (video, images, written content)

• Proficiency with social media management tools (such as Hootsuite, Buffer, Sprout Social, etc.)

• Excellent copywriting and editing skills with attention to detail

• Experience with social media analytics and ability to translate data into actionable insights

• Knowledge of current social media trends, platform algorithms, and best practices

• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment

• Strong communication skills and ability to collaborate effectively with cross-functional teams

• Graphic design skills are a plus (experience with Adobe Creative Suite, Canva, or similar tools)

• Experience with video production and editing is highly desirable

• Passion for sustainable transportation and urban mobility is preferred

Location: Remote, with preference for San Francisco Bay Area

Why This Role

We're committed to supporting our employees' overall well-being and success, and we believe our benefits package reflects our commitment.

If you're excited about shaping the future of social media marketing in a fast-growing startup environment that's making a positive impact on urban sustainability, we encourage you to apply. As we expand, you'll have the opportunity to build and lead our social media presence and define our digital brand voice.

More About Ridepanda

We are a climate tech company that provides employers with a full-service micromobility benefits platform. We are a small passionate team with a collaborative product-building process and an eye for building useful, scalable technology. Our aim is to help the next million people fall in love with bikes, e-bikes, and e-scooters through our subscription program, made accessible by employer and government subsidies.

As a company we value:

• Cross-functional collaboration

• Wonderful user experiences

• Sustainability

• Physical safety on the streets

• Emotional safety in the workplace

Employers and governments love us because we help them:

• Reduce their scope 3 emissions

• Meet clean air regulations

• Reduce costs

• Offer flexible hybrid commute options

• Retain talent

• Enhance health and wellness programs

Equal Opportunity

Ridepanda is committed to providing equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status under applicable law. We do not discriminate in hiring, promotion, compensation, or any other aspect of employment on the basis of any of the above-mentioned characteristics. We value diversity and inclusivity in our workplace and seek to create a welcoming and respectful environment for all employees.