WordPress Writer

Gravity Forms is looking for an experienced WordPress writer to join our Marketing team. You will write high-quality content for our blog, website, and other content channels, and help execute our content strategy. You'll have experience writing about WordPress and be comfortable with writing 2/3 blog posts a week.

Is this the right job for you?

You will have 2/3 years of experience working in the WordPress world, writing articles, and producing WordPress-centered content. You are confident to expand on these skills to create newsletters, emails, and social content. You have experience of using Ahrefs, HubSpot, and Google Analytics, or similar tools. Ideally you have experience of using Gravity Forms… Gravity Flow experience is a plus!

Write High-Quality WordPress-centered Content

• Whether executing on a defined assignment or on one of your own ideas, first and foremost, your job is to create high-quality, WordPress-centered content for leads and current customers.

• Content topics range from Gravity Forms and Gravity Flow tutorials, product releases, and case studies, to co-marketing campaign copy.

• As well as blog posts, you’ll also handle longer-form content like Mission Plans and PDFs, as well as monthly newsletters, emails, web pages, and social.

Blog and Email

• You work with the Marketing Lead, and other Marketing team members to help plan the blog content strategy. Your job is the execution. Whether you’ve written the content or it’s come from elsewhere, you’re the last set of eyeballs before a post goes live. Attention to detail is a must.

• As part of implementing the content strategy, you’re the key player in relationships with Gravity Forms internal contributors, comarketing partners, community add-on developers, freelancers, etc.

  • You work with the Product team to understand what’s coming down the pipeline and promote the releases as they go live.

  • You create content briefs for freelance writers, manage their schedules, edit their work, etc.

  • You work with internal RG employees and certified developers, managing and editing article contributions.

  • You contact community developers and customers to seek out community add-on tutorials and case studies.

SEO and Analytics

• You’re the resident expert on SEO, responsible for driving organic traffic to our blog.

• You establish strategies and processes for optimizing and repurposing/republishing content to improve SEO.

• You track and report on analytics for all content you publish and use your findings to inform future planning, helping to drive traffic and revenue numbers.

• You have experience of using Ahrefs, HubSpot, and Google Analytics, or similar tools.

Engage with the Community

• Part of your job is pushing our content on Social Media channels. You’ll create, schedule, and publish posts, as well as monitor comments.

• You’ll plan and execute our range of monthly newsletters, helping us reach a wide audience of readers.

• You’ll support comarketing opportunities with our partners, creating content and contributing to campaigns where necessary.

• You’ll engage with our Certified Developers, helping showcase their products through various content channels.

• Where appropriate, you’ll help support events – both virtual and in-person.

You:

• You have in-depth knowledge of WordPress, and if you’re not already familiar with our products (Gravity Forms and Gravity Flow), you’ll need to become an expert.

• You’re a skilled WordPress writer, with keen attention to detail, strong editing skills, and a proven ability to craft a coherent, well-researched blog articles.

• You can hold your own talking shop with developers and can take technical concepts and explain them in an easy to grasp way.

• You’re good at managing multiple content contributors and projects with various deadlines, while keeping your head up to see what’s coming.

• You can take an assignment and run with it, but also love to pitch new ideas.

• You’re a great team player and use strong communication and organization skills to support the team.