Senior Paid Media, Social (TikTok, Meta)

We’re looking for a versatile Paid Social Media Campaign Manager to join our marketing team.

Responsibilities

• Create marketing and social media campaigns and strategies, including content ideation and implementation schedules

• Strategically plan paid social advertising campaigns and effectively communicate a clear hypothesis and objective

• Clearly communicate to designers how to successfully execute on your creative brief and bring the vision to life

• Continually tweak and optimize campaign creative, copy, audiences, and buying tactics

• Analyze performance data and provide analysis, interpretation and appropriate action plans based on what you find

• Collaborate with social media team members to create innovative social media campaigns

• Grow and expand company social media presence into new social media platforms, plus increase presence on existing platforms including, TikTok, TikTok shop, Facebook, Instagram, LinkedIn, Twitter, and Pinterest

• Advanced understanding of ad-serving platforms, ad tagging, testing, buying online media and/or managing campaign budgets

Qualifications

• 3+ years of paid social media advertising experience

• 3+ years experience creating and executing ideas at an agency focused on e-commerce brands

• Expert knowledge of Meta Ads Manager, Google Analytics, Motion App, TikTok Shop and TikTok Ad manager

• BA/BS degree in Marketing, Business, or related discipline.

• Ability to translate marketing objectives into clear creative strategies

• Understanding of digital marketing principles, specifically paid social best practices

• Strong communication skills (verbal and written) with the ability to confidently present concepts both to your team and to clients

• Track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands

• Solid understanding of marketing research and consumer psychology

• Ability to self-manage, juggle multiple projects and execute based on priority

• Positive attitude and ability to operate in a very rapidly changing environment with ambiguity

• Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary