Paid Search Manager (PPC)

Company Description

Jetfuel.agency is a digital marketing agency specializing in growing businesses within the DTC and e-commerce space. Our clients are usually between $5M - $50M in size and rave about our agency’s ability to drive measurable performance, no BS attitude and our innovative, ground-breaking digital marketing strategies. We are a small, fast-growing agency. From content to paid media, we value people who have a strategic and analytical mindset no matter what they do.  

Please note that we are a fully remote agency. We are looking for people who not only have a passion for marketing but will also contribute to our agency’s culture and team.

If you want to make an impact, working with clients such as Perfect Snacks, Vive Organic or Tate's Bake Shop and join a small, fast-growing agency that offers more learning opportunities to help your career vs. any other agency, this is the right place for you!

Job Description

As a Paid Search Manager, you will be responsible for developing and executing paid search campaigns (Google/Bing/YouTube Discovery). This role is ideal for someone who is tenured in omnichannel campaign execution and strategy, has experience with Google Ads and data platforms (Google Analytics, Google Trends), and is an expert in client relationship management and problem solving. The ideal candidate should be proactive in nature and a critical thinker.

WHAT YOU WILL DO

• 50/50 daily split of paid media campaign strategy/planning and execution

• Forecast, strategize, execute and optimize paid search strategies on Google, bing, and YouTube Discovery for our e-commerce suite of clientele

• Oversee the daily management of campaign media budgets, revenue/conversion delivery, bid management, and keyword expansions/suppressions

• Drive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads

• Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs

• Analyze results and performance via data analysis

• Compile, organize and present campaign results, findings, and key takeaways to clientele 

• Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion

• Proactively grow and nurture client goals to scale spend and test emerging platforms

This position is fully remote, with regular weekly and monthly internal and client calls.

Qualifications

• 2-3 years of experience in digital marketing and advertising

  • Knowledge of Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center and Bing Ads

  • Google Ads & Analytics Certification a plus

  • Possess an in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices

• Broad range of experience in multiple advertising channels, including but not limited to:

  • Forecasting and opportunity/gap analysis

  • Campaign management tools

  • Demonstrated advanced paid media knowledge

  • Demonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and client

  • Research tools/competitive analysis

  • Budget/pacing and billing

  • Demonstrated understanding of integrated media, client scope and industry trends

• Excellent communicator who is able to craft and tell a consistent story to executives, team members and clients via written and vertical communication

• Ability to follow up on tasks to ensure deadlines are hit across many projects at once

• Highly strategic and able to balance long term strategy with short term results

• Deeply analytical with a bias for action

• Ability to dissect data and draw insights that drive the business forward

• Natural leader with ability to motivate, coach and drive teams forward

• Excellent with numbers and Microsoft Excel

Additional Information

Benefits and Perks of the Job

• Competitive Pay

• Paid Time Off, so you can take some time off to recharge

• 100% Remote: avoid the stress and hassle of a commute and raise your productivity.

• Flexible work schedule - integrate work with your life instead of the other way around.

Raise your game: work with highly driven individuals and grow professionally and personally