Vice President of Marketing

Who We Are

Searchspring provides Ecommerce retailers with the industry leading software platform for site search, product merchandising, and personalization. With offices in San Antonio, Denver, Colorado Springs, Portland, Toronto, and remote across the globe, Searchspring employees are dedicated to fostering an environment that enables everyone to thrive, both personally and professionally, and feel supported, engaged, and valued, every step of the way.

Backed by a growth equity firm with extensive resources and expertise in helping software and technology companies navigate transformational growth, Searchspring helps our customers, like PuraVida, Fabletics, SKIMS, West Elm, Specialized, and RipCurl increase cart size, conversion, and repeat customers. Join us as we change the way the world shops online and achieve our mission to deliver the ultimate shopper experience. 

What You’ll Do 

The Vice President of Marketing will be responsible for developing strategies to drive growth in recurring revenue for both new and existing clients and secure Searchspring’s market position as the #1 search, merchandising and personalization platform provider for ecommerce businesses. 

The ideal candidate is a results-oriented leader who is deep into the science of attracting and converting leads to customers through the entire customer acquisition lifecycle. The role’s key function is to maximize new customer acquisition through demand generation programs, brand and online presence, campaign execution and lead and channel conversion optimization. Learning from our customers and audiences, the role will build and iterate programs to drive customer acquisition and advocacy. As the product offering evolves, this position will also be responsible for launching upsell and cross-sell campaigns in collaboration with the product and customer success teams to drive retention and growth into the existing customer base.

The VP of Marketing will focus on developing and executing marketing campaigns and managing systems to exceed monthly, quarterly, and annual revenue goals. This leader will closely align with the company’s Sales and Partnerships Teams to build and manage measurable key performance indicators designed to support driving revenue objectives. 

The position will be measured by critical metrics such as qualified lead volume, cost per qualified lead, customer acquisition costs by channel and ultimately achievement to business plan targets. The marketing leader will also drive the brand and content strategy, driving the team to plan, coordinate and execute campaigns utilizing experts across the organization, fueling inbound marketing strategies with rich, meaningful content, driven by research, thought leadership, and innovation.

The ideal candidate will have a passion for combining strategic thinking and leveraging technology to automate customer acquisition, retention and growth of wallet share. They will also have an exceptional track record of success building and leading an ROI-focused marketing function (people, process, and infrastructure) and implementing cohesive performance-based marketing programs focused on new customer acquisition and existing customer retention and growth. Experience scaling a business from $25M to $50M in three years is a plus.

This position will report directly to the Chief Sales and Marketing Officer.

How You Will Succeed

• Lead the team as an expert in all marketing disciplines, including brand/content, demand gen (new and expansion), public relations and analyst relations.

• Self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.

• Develop and maintain relationships with industry analysts to shape positive perception and influence positioning of the company's products and services.

• Infuse a data-driven culture in the growth team, with alignment of KPIs by functional area. 

• Achieve customer acquisition goals through demand generation campaigns, audience building and engagement, SEO, content strategy, social media engagement, online presence (listings and reviews,) referral programs, and customer buyer journey optimization.

• Set the strategy and manage multiple marketing programs, including integrated digital campaigns, database and email marketing, email nurture and other brand campaigns. Deploy best practice marketing automation programs to engage leads and accelerate their buyer journey.

• Develop content marketing strategies leveraged by a deep understanding of audience, message, business objective, market research, and product positioning.

• Continually assess campaign and program performance, determine why programs succeed or fail, and identify optimization tests, growth opportunities, and pursue investment areas to drive results. 

• Foster a culture and develop a highly skilled, highly collaborative, engaged team of marketers. Mentor and grow the team. Ensure the team is connected to our customers, product offerings, and value proposition.

• Ensure responsible, timely spending against established annual operating budgets which encompass internal and external initiatives. Closely manage the unit economics across each marketing channel. Provide visibility to outcomes across the marketing organization including customer acquisition costs, campaign attribution and touchpoint metrics.

• Use an iterative, highly instrumented, personalized digital marketing strategy, and working with the sales and implementation teams, maximize customer acquisition through optimization of every touchpoint of the buyer journey.

• Have a point of view and perspective on best-in-class marketing tools and processes and partner with Revenue Operations as appropriate. Promote the use of new technologies and techniques internally.

• Work cross-functionally with other leaders in the organization to represent and advocate the needs of the marketing organization and work to establish productive partnerships.

• Partner closely with the Sales and Partnership Teams to consistently identify opportunities and align on strategic initiatives, campaigns, and tactics. 

Your Work DNA 

• You are a strong, articulate, natural leader, able to successfully motivate and challenge a team of talented and creative people at all levels of the organization.

• You are a multi-channel marketing guru capable of building and executing compelling marketing campaigns and concepts, including digital, form data, content, insights, and hypotheses.

• You thrive in a role where the entire organization is counting on you and your team to achieve their goals.

• You are a data geek and think both strategically and analytically, and are disciplined about measuring everything you do.

• You possess an internal competitiveness and natural curiosity to constantly strive for improved results.

• You can build programs from the ground up, as well as iterate legacy programs for continuous improvement.

• You love the fast-paced environment of a growth-stage company, and possess a scrappy, hands-on, roll-up-your-sleeves approach.

• You are both a player and a coach, willing to manage a team as well as perform a lot of the heavy-lifting yourself.

• You are savvy with digital and influencer marketing, and possess an insatiable need to continue to stay on top of the ever-changing industry.

• You understand the needs and purchase behavior of small businesses, and the value of the human connection in business success. 

What We’re Looking For

• 10+ years’ experience in a senior-level marketing role, eCommerce, B2B and/or B2C, or digital agency experience strongly preferred. SaaS to SMB experience preferred.

• Proven execution against performance targets in addition to tracking and delivering on key operational metrics (e.g., acquisition, engagement, conversion, return on investment) and effectively managed multi-million dollar budgets. 

• Experience building a marketing culture that focuses on data and analytics to drive decision making.

• Proven record of successful campaign development and management across multiple marketing channels.

• Track record of developing highly skilled, high-powered, nimble and cohesive teams

• Senior-level experience in the instrumentation and integration of technology tools to market, measure, and drive results.

• Experience with leveraging CRM and marketing automation systems and data, Salesforce and Hubspot preferred.

• Strong experience and expertise in digital marketing, including email, database marketing, search marketing (PPC), online advertising and more.

• Must have a strong analytical and quantitative skill set combined with a strength to analyze data, interpret and translate results to produce actionable changes.

• Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment.

• Proven track record collaborating with internal parties and external agencies.

• Bachelor’s degree in marketing, business, or related field or equivalent work experience.

Benefits and Company Perks

• Open PTO 

• Company-paid health, dental, and vision insurance

• Medical and dependent care flexible spending accounts (FSA)

• Company-paid Short Term and Long Term Disability coverage

• Company-paid Life and AD&D coverage 

• Voluntary benefits, including critical illness, accident insurance, legal services, and pet insurance

• 401(k) plan with employer match

• Continuing education stipend

• Charitable donation matching 

• Remote work allowed

Searchspring is an equal-opportunity employer and proud to foster a workplace free from discrimination and harassment. We strongly believe that diverse backgrounds, experiences, and perspectives are essential in cultivating an inclusive culture and building an innovative, successful organization. All qualified applicants are considered for employment, without regard to age, race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected status. If you require accommodation during the application process, please don't hesitate to contact us.