Marketing Manager, Content

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities - our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth – bringing together millions of data points from quantitative and qualitative sources to base our decisions on. Our purpose is to unlock potential for our communities mentioned above. Our vision is a world where it’s easy to do the right thing throughout those communities. If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday – keep reading.

Seer is a remote first agency with team members working across the country. If an office environment is more your style, this position can also sit in Philadelphia or San Diego.

What about you? You are a highly motivated and experienced content marketing manager with a passion for creating compelling and engaging content that drives results. With a strong background in content marketing, you excel at developing and executing content strategies that align with business objectives. Your expertise includes utilizing AI tools for strategic content creation, SEO, social media, email marketing, and analytics, enabling you to deliver comprehensive and data-driven content campaigns. You are a creative thinker who thrives in a fast-paced environment and are adept at collaborating with cross-functional teams to ensure content excellence. You are committed to, and passionate about, staying up-to-date with the latest AI tools, trends and best practices, ensuring that our content remains innovative and competitive. With a proven track record of improving brand visibility, audience engagement, and lead generation, you leverage your skills to contribute to Seer's growth and success. Think this sounds like you? Let’s chat!

Your compensation and benefits will look like...

• $75,000-$90,000/annually. Your final offered compensation will be determined by your skills and experience

• Evaluation of comp at least once a year

• Profit Sharing 

• Benefits that support your whole self

• Snippets of our highlighted benefits: (not comprehensive)

• Recharge week: 1 week PTO before starting  

• Unlimited PTO with a 3 week minimum/year requirement and Flexible Fridays

• Reduced Holiday Hours from Christmas through New Year’s for the whole team to unplug and recharge

• 13 paid company holidays, including Employee Appreciation Days & Mental Health Days

• 100% paid parental leave to support your growing family with phased return

• Elected Medical, Dental & Vision benefits effective your first day with employer funded employee premiums, HRA and Dental

• If you enroll in our medical plan, a medical HRA to support your individual / family deductible

• All Access HRA annual allowance to support your health & wellness

• Budget allocated to your Division Leader for Professional Development opportunities

• 401k at 1 year, 100% vested with a generous match and company funded financial advisor available day 1

• Flexible working schedule with core business hours in Philadelphia

Here are some highlights of what you’ll be doing…

• Reporting to our Director of Marketing, you will develop and implement a comprehensive content marketing plan that aligns with our overall marketing goals and objectives and is on-brand and spans the entire funnel journey

• You will have complete ownership of Seer’s content strategy, including but not limited to - identifying content topics, taking content topics from idea to campaign execution, publishing, optimizing, editing, writing, and reporting

• You’ll continuously stay updated with AI trends tools and incorporate AI best practices into content strategy to maintain thought leadership,  strategize and execute on new content opportunities.

• Creating high-quality, engaging, and relevant content across various platforms including blogs, social media, email campaigns, website, whitepapers, case studies, infographics, videos etc. is your forte to help drive MQL’s

• Collaborating regularly with cross-functional teams including SEO, Creative, Paid Media, Analytics, and Business Development, you will ensure we’re shipping the most optimized content for generating leads

• You will be in charge of optimizing content for SEO to increase organic traffic and improve search engine rankings

• You will own, monitor and analyze content performance metrics using tools like Google Analytics and HubSpot, and will manage the Seer content calendar and ensure timely delivery of content assets

• Leveraging your eye for detail, you will create grammatically clean long-form content as well as effective headlines, web copy, call-to-action, blog posts, etc., ensuring all content is consistent in voice and messaging

• Leveraging available data and AI resources, you will continuously innovate to  maximize ROI

• You’ll be hands on with publishing and execution of tactical tasks in our HubSpot CMS

The skills you'll bring to the table...

• Your experience in a content marketing role corresponds with an intermediate level of expertise

• You have demonstrated experience leveraging AI tools, including Jasper, ChatGPT, Bard and GA4, to save time, gain efficiency and are eager to embrace these tools to create value for Seer

• You excel at utilizing AI tools for identifying content topics, performing research, building personas, generating outlines, and more

• Your excellent writing and editing skills with a keen eye for detail distinguishes you from others

• You have a creative mindset with a proven track record of strategically and developing innovative, audience-focused content

• You have a passion for content marketing, but you view business and marketing from a holistic perspective

• You’ve regularly leveraged your SEO skills, such as keyword research, to get a better understanding of Seer’s customers and their online habits

• You have some basic technical web dev chops (HTML, CSS, CMS)

• When it comes to content and SEO trends, you pride yourself on being ahead of the curve. You love reading up on AI tools, industry blogs and sharing your insights with others

Success After 90 Days Looks Like…

• You will have developed a strategic content plan and calendar for 2024, that aligns with Seer’s Strategic Marketing Plan and helps achieve our goals and objectives

• You will have developed and implemented a plan and process for how Seer’s Marketing team utilizes AI to deliver thought leadership and strategize and execute on new content opportunities

• You have become the go-to for content from Seer’s Founder, Wil Reynolds

You'll go the extra mile with these Bonus Points...

• You have experience working with SEO teams on content optimization

• You have experience publishing and managing content on various platforms

• Worked in a fast-paced, digital agency? Awesome.

• Created awesome content for specific audience personas? Sweet!

• Bringing some advanced web dev skills like Java, API integration, SQL? Jackpot!

• Have your own website or blog? We’d love to see it.

• Google Analytics 4 and Google Ads certified? Let's talk :)

Resources available to you…

• HubSpot CMS, Marketing Hub, Jasper, ChatGPT

• Pipedrive (Sales CMS) which includes Closed Loop integration with HubSpot

• Google Analytics and Google Search Console

• Any tools our consulting teams have access to including: SEMRush, AHRefs, Supernova

$75,000 - $100,000 a year

Not ready to apply but want to keep in touch? Stay connected via our monthly Career Update newsletter! We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here-- you are welcome. If you read this job description with a belly full of excitement, we’re just as excited about you. You have to apply though :)

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