Director of Digital Marketing (B2C Team)

Highlights

💡 5+ Years of Experience
🗺 Anywhere in the World (Requires Excellent Spoken & Written English)
🔑 Work with the Founders
🚀 Help Grow the Marketing Department
💰 $30k – $80k (Commensurate with experience & achievement)

Summary

We’re a fast-growing SaaS company with unique offerings in the Specialty Tax & Accounting Industry. Here’s your opportunity to strategize, plan and work with our growing team to execute our Digital Marketing efforts.

About Us

SegStream (https://www.segstream.com/) is the leading provider of SaaS to the Specialty Tax & Accounting Industry.

Our company is six years old and growing at a blistering rate. Our speed of growth has made it necessary for us to find an experienced marketing professional who can work with us to take marketing efforts to the next level. Our organization is comprised of 45 individuals who are highly driven and passionate about disrupting this industry.

The Role

We are looking for an experienced and driven Digital Marketer to strategize, plan, execute & support significant enhancements to our comprehensive B2C marketing efforts. We need someone knowledgeable in the various performance marketing channels who can consistently prioritize efforts and drive world-class execution to optimize performance in B2C marketing channels. Primary marketing channels include Controlling and planning the marketing funnel at every level, E-book updates, On & Off-page Content Marketing/Sponsored Posts, Google Paid Advertising & Pixeling, Cold & Warm Email Phasing/Sequences, and Live/Recorded Video/Webinars. Building and overseeing our affiliate program, including partnerships through Impact.

Our customers range from accountants & tax professionals/entrepreneurs to property managers.

You will generate and oversee execution of a comprehensive strategic marketing plan (prioritizing a roadmap) and project results before executing to drive qualified leads to our marketing funnel resulting in a webinar demo. This role will be very hands-on, working directly with the co-founders, especially to start, and will OWN this B2C marketing for the business. You will be the first hire in our B2C marketing department but won’t be the only marketing member on our team. Once our strategy has been fully ironed out, with all SOPs in place, with things moving ahead successfully, you will be enabled hire and expand your team to cover all responsibilities in the execution of the plan.

Marketing Channels

The main marketing channels you should have experience with include:

• Facebook Groups Outreach & FB/Google Paid Ads

• Overseeing Affiliate Programs & developing the strategies for reaching relevant affiliates (Experience with Impact Network is a Bonus)

• Lead Funnel Planning & Execution (using Landing Pages)

• Being the driving force behind all forward Marketing Momentum

• Planning & Executing on successful Demo Webinars, including all logistics & follow-ups for qualified lead generation

• Prospective ICP Segmentation/Persona-building & effective integration of discovery/learnings into marketing content in various B2C channels

• Targeting Prospective Clients & Building/Segmenting & Prioritizing Outreach Lists

• Spearheading Production of Marketing Collateral (Overseeing all Marketing & Copywriting, including Website, Ads, Email, Social, etc.)

• On & Off-site Content Marketing/Lead Magnets & Sponsored Posts

• Email Copyrighting & Marketing Sequence Generation/Funneling

• Cold & Warm Email Marketing w/Phased Sequences

Our Ideal Candidate

• DRIVEN, Self-starter with a solid working knowledge of the above marketing channels

• Extraordinarily organized & capable of prioritizing marketing initiatives in a fast-paced environment

• Budget-conscious & always thriving to get the most significant result for marketing spend

• 5+ years of B2C SaaS or Services marketing experience (Tech-savvy is a MUST)

• Strong & articulate English communication (written & speaking) skills

• Advanced copyrighting & understanding of psychological persuasion

• Takes ownership and becomes a stakeholder in company growth

• Ability to write captivating & influential marketing copy for web, ads & email

• Experience with creating, budgeting for, executing & reporting on marketing campaigns

• Proficiency with managing email campaigns & nurturing sequences for prospective clients

• Proven marketing success in the B2C SaaS or Services field

• Understanding of service design and user experience

• Basic web development/design knowledge (Updating Content on WordPress Website)

• Knows how to delegate work and hire effective contractors to supplement personal strengths

The ‘nice-to-haves’ for this role include:

• Previous experience marketing to accountants/CPAs in the US

• Experience with having marketed niche enterprise software

• Software sales and business negotiation background

• Basic Understanding of SEO/Search Intent

Responsibilities

Since you’ll be starting the marketing department, there are many responsibilities. Here are some of the duties you’ll be tackling to begin. These will change as marketing channels continue to develop and as you grow your team:

• Identify websites/forums frequented by our target audiences and drive demand generation by creating relevant & captivating content (sponsored posts) and executing multi-channel campaigns across the lead and customer lifecycle.

• Lead the design, execution, and optimization of paid performance marketing channels (sponsored posts and paid display ads)

• Support in developing affiliate partnerships and additional indirect channels

• Copywriting, creation of campaigns, and ad design (directing graphic design)

• Landing page optimization testing and tracking

• Qualified/unqualified leads grading, attribution, & optimization

• Lead the strategic planning, development, and implementation of our content and email marketing

• Set, monitor, and report on ROI specific to each marketing channel.

• Build out and maintain marketing metrics dashboards and targets for high-level metrics by channel, as well as operating metrics to be used to guide daily/weekly spending decisions

• Ensure the alignment of communication and messaging across all marketing channels

• Develop marketing materials/ lead magnets and integrate them into the funnel for each of our target audiences

• Seamlessly transition leads to the sales team system for tagging priority leads

• Project and monitor the marketing budget on a quarterly and annual basis and allocate funds to reach optimal results.

• Manage relationships with contractors in terms of deliverables, timelines, and costs.

• Build a marketing team (contractors) while getting the most out of existing resources

• Research industry trends and opportunities to continuously improve our market position

Qualifications

• 5+ years in digital/ tech marketing role(s); strong preference for background in B2C SaaS (enterprise or accounting Industry experience a HUGE PLUS)

• Experience working directly with a sales team to ensure marketing messaging and mediums match customer buying habits

• Multi-channel demand generation and branding to accountants in the US

• A quantitative approach to marketing performance with an eye for creativity and detail

• Strong cold outreach experience to key, related sites/influencers to gain exposure and secure direct traffic & experience with placement purchases

• Track record of establishing and executing against the defined strategy

• Proven ability to build, manage, and lead a marketing team

• Ability to develop processes, systems, and document procedures

• An entrepreneurial attitude and the ability to work in a fast-paced environment

• Ability to work on several projects with remote team members based in multiple locations

• Self-starter with a proven track record of working under their own initiative to prioritize, plan and deliver results aligned with business objectives

• Experience with marketing automation and CRM tools

• An ability to align peers around a shared vision

• Exceptional communication skills – fluency in written & conversational English

• Solid track record (with references) illustrating a background in consistently planning and executing effective marketing strategies

• Strong attention to detail with a focus on efficiency, process & automation

• Project & people management skills with the ability to effectively manage teams toward the achievement of KPIs

• Experience working with multiple stakeholders to develop effective marketing KPIs

• Advanced time management skills with an ability to accurately project, meet or beat assigned & accepted deadlines

• Dedication to consistent learning and ongoing self-improvement

• Positive, “can-do” attitude with an insatiable desire to solve and overcome challenges

• Experience directing the design of email campaigns/sequences, sales funnels, landing pages & webinars

• Ability to strategize and develop effective marketing content for blog posts, LinkedIn posts, email campaigns & sponsored posts on relevant 3rd party websites.

• Experience managing paid ads and effective targeted outreach on LinkedIn

• Penchant for tying together comprehensive marketing strategies with efficient software for execution

• Familiarity & proficiency with CRMs, and lead tracking/conversion software (e.g., Hubspot, Outreach.io, etc.)

Company Values:

Our company/team endeavors to embody the following characteristics and seek like-minded individuals to join us:

Proactivity, Helpfulness, Drive, Attention to Detail, Transparency & Always Improving