Google Ads Expert Specialist

Simera is a global employment company that connects top talent with remote work opportunities offered by its network of US-based clients. Our technology creates talent profiles for job seekers based on their skills, work history, and education. Our talent consultants meet with each qualified candidate to understand their career goals and salary requirements so that we can find the right match.

Summary:

We are seeking a highly skilled and experienced Google Ads Expert with expertise in setting up and optimizing Google Analytics, Google Tag Manager, Conversion Tracking, and Call Tracking. As a vital member of our digital marketing team, you will be responsible for maximizing the performance of our Google Ads campaigns through meticulous tracking, analysis, and optimization.

Key Responsibilities

• Develop and execute effective Google Ads strategies to achieve campaign objectives.

• Perform keyword research, ad copy creation, and A/B testing to optimize campaign performance.

• Monitor budgets, bids, and performance metrics to ensure efficient spending and maximum ROI.

• Implement advanced targeting and segmentation techniques to reach the target audience effectively.

• Set up Google Analytics accounts, properties, views, and filters according to best practices.

• Configure Google Tag Manager containers, tags, triggers, and variables for accurate data collection and tracking.

• Implement custom tracking solutions to monitor specific actions, events, and conversions on the website.

• Generate regular reports and dashboards to provide insights into campaign performance and website behavior.

• Configure conversion tracking tags to measure the effectiveness of Google Ads campaigns in driving desired actions on the website.

Qualifications

• Proficiency in English language skills at either B2 or C1 level is required

• English Resume is required

• Bachelor's degree in Marketing, Advertising, Business, or related field.

• Proven track record of managing successful Google Ads campaigns with measurable results.

• 2 years experience in setting up and configuring conversion tracking and call tracking systems.

• Strong analytical skills with the ability to interpret complex data and generate actionable insights.

• Excellent communication and collaboration skills with the ability to work effectively in a team environment.

• Detail-oriented, organized, and able to manage multiple projects simultaneously.

• Creative problem-solving abilities with a passion for staying ahead of industry trends and best practices.