Team Lead, Paid Search Traffic (Google)

We're on a mission to improve health through nutrition. 

SIMPLE is a successful mobile product with over 15 million unique downloads, more than 300K 5-star reviews, and over 50% year-over-year revenue growth.
It offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE’s method is shaped by a global team of nutrition, behavior change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers. 
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

We are seeking a dynamic and results-driven Team Lead for our Paid Search Traffic team, specializing in Google Ads. The ideal candidate will have extensive experience in managing and optimizing paid search campaigns, a strong analytical mindset, and a passion for driving performance. This role will involve leading a team of talented paid search specialists, developing and executing strategies to maximize ROI, and staying ahead of industry trends to ensure our campaigns are cutting-edge.

Key Responsibilities:

• Lead, mentor, and develop a team of paid search specialists.

• Foster a collaborative and high-performance culture within the team.

• Set clear performance goals and provide regular feedback and support.

Campaign Strategy & Execution:

• Develop, implement, and manage comprehensive paid search strategies on Google Ads.

• Conduct keyword research, ad copy creation, bid management, and landing page optimization.

• Monitor and analyze campaign performance, making data-driven decisions to optimize and scale.

Performance Analysis & Reporting:

• Utilize analytics tools to track, report, and analyze website analytics and PPC initiatives.

• Prepare detailed reports on campaign performance, including key metrics, insights, and recommendations.

• Present findings and strategies to senior management and stakeholders.

Budget Management:

• Manage and allocate budgets effectively to maximize ROI.

• Forecast and manage monthly, quarterly, and annual ad spend.

• Oversee and optimize paid search campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROAS, etc.

Industry Trends & Best Practices:

• Stay up-to-date with the latest trends and changes in the paid search landscape.

• Implement best practices and innovative strategies to maintain a competitive edge.

• Attend relevant industry events and training to continuously enhance skills and knowledge.

Qualifications:

• Minimum of 5 years of experience in managing paid search campaigns, with a focus on Google Ads.

• Proven experience in a leadership role, managing and developing a team.

• Strong understanding of digital marketing principles, PPC strategies, and SEO.

• Proficient in Google Analytics, Google Ads, and other relevant tools and platforms.

• Excellent analytical, organizational, and communication skills.

• Ability to thrive in a fast-paced, results-driven environment.

Perks and Benefits:

Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;

In-office, and hybrid work opportunities;

Relocation package (Cyprus);

The equipment whatever you need to be happy and productive;

A premium SIMPLE subscription;

21 days annual leave, plus bank holidays (those observed where you live);

Support to learn English, should you need (or want) to;

Flexible hours. We focus on your results, not how long you spend at your desk.