Who We Are

Smalls has built something rare: a subscription-first pet food business with genuine customer love, durable unit economics, and a retail expansion underway. We've grown from a pure-play DTC brand into an omni-channel operation, and the financial complexity has grown with us: subscription cohorts alongside wholesale margin structures, a perishable supply chain, a growing retail footprint, and a financing facility that requires active stewardship.

The CFO who built this infrastructure is stepping back. What we need now is someone who has lived inside a consumer business at scale, has managed the tension between growth and profitability and, at least once, sat at the closing table for a significant transaction. In short, not a career dealmaker but rather a career operator who has done deals.

This person will be the senior financial executive of the company — end accountable for financial results across the business, the health of the balance sheet, the discipline of the operating plan, and the readiness of the business for its next chapter.

The CFO leads two functions: Finance, managed day-to-day by the SVP Strategic Finance; and Accounting, managed day-to-day by the Director of Accounting. Both functions report directly to the CFO.

What You'll Own

Operating Finance & Business Performance

Direct the annual operating plan process and present the approved plan to the board of directors
End responsibility for rolling forecast development and variance analysis across P&L, balance sheet, and cash flow
Partner with CRO on unit economics management and threshold-setting
Design and direct omnichannel P&L architecture, especially retail and wholesale margin reporting
Drive financial accountability with supply chain and operations
Oversee variance analysis and corrective action plans
Manage capital allocation decisions across marketing, CapEx, new SKU development, and expansion
Own the financial systems roadmap (ERP, OMS, EDI)
Define and own the path to positive operating cash flow

Financial Reporting, Controls & Accounting

Own accuracy and timeliness of GAAP financial statements
Oversee monthly and annual close process
Maintain documented accounting policies for judgment-sensitive areas
Design and maintain internal controls environment
Own external audit relationship and preparation of audited financial statements
Oversee sales tax compliance and regulatory reporting

Treasury, Working Capital & Debt Facility Management

End responsible for accurate cash flow forecasting
Evaluate and manage non-dilutive financing instruments
Optimize working capital across AP, AR, and inventory

Board & Investor Governance

End responsible for financial materials for the board of directors
Serve as primary management liaison to the audit committee
Oversee cap table management and equity administration
Build independent relationships with board members

Transaction Readiness & M&A

Maintain continuous transaction readiness with clean audited financials and reconciled cap table
Serve as CFO-level financial principal in M&A, recapitalization, or secondary transactions
Lead financial due diligence on acquisition opportunities
Develop capital structure recommendations

How This Role Works Cross-Functionally

SVP Strategic Finance: Owns operating model, FP&A infrastructure, board materials, and cohort reporting. CFO sets philosophy and signs off.
Director of Accounting: Owns close process, GL, AP/AR, payroll, and audit coordination. CFO owns controls and audit relationship.

What We’ll Love About You

Experience with physical/inventory businesses
Transaction experience as CFO-level principal in at least one completed deal
Growth-stage operating experience at scale ($75M–$300M)
Systems infrastructure leadership, including ERP implementation
Demonstrated operational financial outcomes (cash flow, margin improvement, turnaround)
People leadership in lean, high-stakes environments
Comfort with lean finance structures

Nice to Have

Experience in pet, food, subscription CPG, or perishable goods
Familiarity with omnichannel or retail-expanding DTC businesses
Background in investment banking or private equity with operating CFO track record
Experience managing debt facilities with covenant compliance

What You’ll Love About Us

Mission-Driven Company: We love cats and we're here to make nine lives ten
People-Driven Company: We treat our people like people
Data-Driven Culture: We use data to guide decisions but move quickly when needed
Competitive Salary
Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO
Fully Remote Office & Culture: Spread across the US with off-sites and retreats
Free Product: Free cat food every month

Chief Financial Officer