Marketing Strategist

SmartBug Media is the full-service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle, with a strong focus on the HubSpot ecosystem. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to help clients set the course for continued success. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot North American Partner of the Year and proud Elite Partner. SmartBug is also a proud Google Premier Partner.

The Marketing Strategist will report to the Sr. Director, Client Operations and act as the strategic account lead, working with client executives to define goals and develop strategies that will achieve them. You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle, while closely monitoring performance and client health. You are the face of SmartBug and the first impression of the company to our customers, you should be adept at building relationships and trust with senior-level clients. To succeed in this role, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results.

Client Success

○ Build and maintain strong relationships with clients; comfortability

interacting with C-Suite executives

○ Lead the discovery and onboarding process for new clients and have a

strong understanding of client goals, objectives and challenges

○ Create the top-level strategy for your clients, working with other

departments to have those strategies expanded and implemented—you

drive the strategy with the client

○ Act as the main point of contact and the face of SmartBug for your clients

○ Address client feedback and concerns promptly

○ Ensure your clients see SmartBug as an indispensable partner in their

growth, and that each receives a 5-star customer experience as measured

by being the highest-rated partner on the HubSpot partner directory—your

clients should be happy to be a reference

○ Deliver consistent, world-class quality across all customer lifecycle

strategies and implementations (marketing, sales, customer success,

operations)

○ Have a strong understanding of strategic opportunities to expand retainer

scope; identify and recommend additional and complementary services to

help meet client needs and goals; provide scoping, quotes and strategic

direction for implementation

○ Develop a deep understanding of clients' businesses, industries, and

market challenges to tailor lifecycle strategies that effectively address their

specific needs and drive mutual success

○ Stay informed about the latest industry trends, market developments,

competitive landscape, and HubSpot’s competitive position to ensure the

clients’ strategies remain cutting-edge and effective

○ You are responsible for being an expert in your clients’ industry such that

they see you as a peer and trusted advisor

Strategy Development and Execution

○ Develop value-based goals for our clients across the customer lifecycle

○ Understanding of demand generation, sales and CRM, and customer

success strategies and tactics listed below including the ability to identify

gaps in the customer’s strategy, and oversee the development and

execution of tailored customer strategies to meet client goals, enhance

client satisfaction, and drive revenue growth

Demand Generation: Ideal customer profiles, buyer

personas, inbound marketing, content marketing and

syndication, conversion rate optimization, event marketing,

social media, conversational marketing, influencer

marketing, account-based marketing, lead nurturing, paid

media; all features within HubSpot Marketing Hub and

Content Hub—not just inbound marketing and/or HubSpot

methodology

Sales and CRM: Product knowledge, building rapport,

analyzing customer needs, communicating with different

buyer personas, contact management, account-based

marketing and selling, sequences, lead qualification, lead

routing, pipeline management, pipeline automation, handling

objections, prospecting, competitive analysis, presentation

and sales training; all features within HubSpot CRM

Customer Success: Establishing strong customer

relationships, customer acquisition strategies, customer

retention strategies, customer onboarding, customer loyalty,

customer health metrics, customer feedback surveys, cross-

sell and upsell strategies, customer lifetime value, service

and support analytics; all features within HubSpot Service

Hub

○ Develop full customer lifecycle strategy for clients that meets their stated

business goals—demonstrating ROI for your clients should be your North

Star

○ Understanding of third-party tools and how they integrate with HubSpot for

the purposes of recommending strategies

○ Understand how to optimize client’s HubSpot instances as well as execute

the technology strategy in HubSpot

○ Work with creatives to create and curate sales collateral, presentations,

and other content pieces to support your clients’ sales processes

Reporting and Analytics

○ Regularly assess and report on the impact of sales enablement and

operations efforts—remember, ROI is the North Star

○ Use insights to optimize strategies and improve results

○ Provide monthly reports, quarterly business reviews (QBRs), and

additional strategic recommendations based on a strong understanding of

performance data

Leadership

○ Directly manage and develop 1-2 Marketing Specialists—you are

responsible for their performance and their development

Delivery Process

○ Monitor and manage campaign budgets and scope

○ Track and meet effective billing rate (EBR) goals

○ Work with internal SmartBug team to ensure quality work is delivered to

clients

○ Ensure you create and follow processes that result in differentiated client

results and quality

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Minimum of 6 years of experience in digital strategy.

• Experience in the Healthcare, Professional Services, SaaS, Education, Manufacturing, or Senior Living is a plus

• Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem.

• Proven ability to lead and direct a team of professionals working on client accounts.

• Experience in setting and achieving annual and quarterly goals for clients.

• Demonstrated ability to build and maintain a positive and productive team spirit.

• Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments.

• Strong interpersonal skills and the ability to inspire and motivate a team.

• Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values.

• Exceptional communication and presentation skills.

• High level of organization, attention to detail, and the ability to manage multiple

• priorities.

• Strong problem-solving capabilities and the ability to navigate complex challenges.

• High level of integrity, work ethic, and professionalism.

• Passion for client success and a commitment to delivering outstanding results.

• Experience working remotely in similar roles is strongly preferred.

• HubSpot essential certifications.

$66,300 - $95,500 a year

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.