Demand Generation Manager

Overview

Smartling was founded 14 years ago to make localization and translation seamless. Today, Smartling is profitable and backed by Battery Ventures, a global technology-focused investment firm, supporting company growth and expanding our market share and leadership position. We are the only cloud-based, AI-enabled translation platform that combines a Neural Machine Translation Hub and professional language services empowering teams to collaborate in real-time to create experiences customers love.

Smartling is seeking a Demand Generation & ABM marketer with a creative mindset to join our team. This position plays a crucial role in driving strategic marketing initiatives aimed at targeted accounts, while closely aligning with sales goals to optimize revenue growth and customer acquisition. The ideal candidate will have a strong combination of strategic insight, creative problem-solving, and practical execution abilities with knowledge of email, paid advertising and content strategies.

You Will

• Drive engagement and build pipeline within Smartling’s target accounts by executing marketing initiatives with a major emphasis on integrated account-based marketing (ABM) 

• Utilize data-driven insights to create target account segments & develop tailored messaging, content, and landing page strategies per segment 

• Measure and report on the success of ABM & Demand Gen initiatives utilizing key KPIs

• Activate marketing automation and CRM tools to track campaign performance, analyze data, and optimize tactics

• Collaborate with cross-functional teams including marketing, sales, IT, and data analytics to align ABM strategies with overall business objectives

• Develop and implement email marketing campaigns to nurture leads and drive conversions. Segment email lists and tailor campaigns for specific customer segments 

• Craft persuasive email content and messaging that resonates with target audiences and ICP 

You Have

• 4+ years of experience in Demand Generation Marketing roles within B2B SaaS 

• Proven experience in marketing with a focus on ABM, email marketing, project management, and experience with paid advertising 

• Proficiency in CRM & marketing automation platforms (e.g., Hubspot, Salesforce). 

• Demonstrated experience in developing and executing ABM strategies and campaigns across multiple channels in a B2B SaaS environment, with a track record of pipeline growth in target accounts

• Excellent written and verbal communication skills 

• Analytical mindset with the ability to interpret data and make data-driven decisions 

• Proficiency in analyzing marketing funnel, account-based, and pipeline metrics

Preferred but not required

• Demonstrated understanding of GA4

• Demonstrated understanding of paid advertising channels and metrics

• Proficiency working in spreadsheets with the ability to create pivot tables, visualizations & understand data reporting

You are

• An Analytical Thinker. Interpreting data and metrics to make informed decisions and optimize campaigns

• Creative. Developing innovative campaign strategies

• Collaborative. A team player with the ability to work cross-functionally 

• Detail Oriented. Ensuring accuracy and precision in tasks and outcomes

• Self-starter. Takes initiative, works independently, and shows resourcefulness

• Highly communicative. Communicating effectively across various channels to target audiences

 You Will Enjoy

• Freedom 🏡 - we are remote first

• Growth  - an opportunity to learn and advance your career

• Wealth 💰 - we offer a competitive salary and 401(k) + company match

• Wellness - health insurance; free medical plan for you and your family

• Balance - flexible PTO + 11 holidays; generous parental leave

• Culture 🤝 - an energetic, value-driven, and fun culture and team spirit

• Bonus - employee referral program and Apple equipment

Smartling is proud to be an equal-opportunity employer. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, skills, and experiences.

We use E-verify platform for the work authorization verifications.

The US national pay for this position may land between $97,000-$115,000 depending on market data, geographic location, skills, qualifications, experience, and level. The final offer amount will be determined by these factors.

*To work from home, you must have a strong internet connection, a quiet space, and a professional (distraction and clutter-free) background.