About TestGorilla

At TestGorilla, we’re on a mission to place 1 billion people in their dream jobs. To democratize opportunity, we are building the world’s leading skills-based talent discovery platform — one that replaces reliance on resumes with scientific validation of what people can truly do.

Founded as a 100% remote company in 2020, our global team is united by high standards, a lot of heart, and a relentless drive to conquer new technological frontiers. We are AI-fluent builders who care deeply about replacing bias with fairness.

After empowering thousands of companies to hire smarter and faster, we are now unlocking the next phase of our scale-up journey — where you’ll play an instrumental role in creating a world where skills matter most!

About the Role

As our Sr. Demand Generation Manager, you'll be essential in achieving TestGorilla's vision of helping one billion people land their dream job.

You’ll own our largest acquisition lever — a multi-six-figure monthly Google Ads investment — along with the lifecycle, enrichment, and website systems that turn that spend into revenue.

This isn't just a role, it's your chance to make a real difference by proving, with data, that every dollar of spend becomes pipeline. You'll directly contribute to sustainable, cost-efficient growth as TestGorilla scales.

Responsibilities

Uphold TestGorilla's behaviors and foster an inclusive, supportive culture
Own the demand generation number across paid and organic channels, including managing and scaling paid spend across Google Ads (Search, Performance Max, Display, YouTube) and adjacent channels
Test and develop emerging acquisition opportunities such as advertising on ChatGPT and other AI-native platforms
Set channel mix, budget allocation, and account structure required to hit MQL, SQO, and pipeline targets
Build and own source-of-truth reporting across paid and organic funnel performance (SQL, dashboards, attribution modeling, incrementality testing)
Own the roadmap for paid landing pages, ad creative, and offers, running rapid A/B tests with statistical rigor
Design and own automated nurture workflows and enrichment infrastructure (n8n, Make, HubSpot, Clay) to convert paid-sourced leads
Partner with Sales and RevOps on lead quality and conversion by campaign, presenting performance and recommendations to leadership
Stay ahead of advertising platform, AI ecosystem, and privacy changes, turning successful tests into repeatable, automated systems

What You’ll Bring

Passion for TestGorilla's mission to help one billion people find their dream jobs
Excellent written and verbal communication skills in English
Ability to thrive in a fast-paced, async-first, remote-only environment
Proven experience in performance or growth marketing, including hands-on ownership of a Google Ads budget of at least six figures per month (B2B SaaS strongly preferred)
Track record of scaling spend while holding or improving CAC and ROAS
Typically 7+ years of experience in performance or growth marketing (flexible based on career journey)
Deep expertise across the Google Ads stack (Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, Google Tag Manager)
Working knowledge of Clay, HubSpot (or comparable CRM), and GA suite
Solid grasp of funnel and unit economics (CAC, LTV:CAC, ROAS, payback period, cohort analysis)
Comfort with experimentation design, including significance, sample sizing, and honest result interpretation
Hands-on experience using AI/LLM tools (Claude, ChatGPT, or similar) to build real growth workflows
Ownership mentality: treats budget like their own P&L, ships workflows and dashboards themselves, and thrives in ambiguity

Bonus Skills

Experience managing an agency or freelancers alongside in-house execution
Exposure to PLG or hybrid PLG/sales-led GTM
Experience presenting to VP/C-level stakeholders on performance and budget
Experience owning SEO or content-led demand generation programs alongside paid channels
Strong working SQL, fluency in GA4, and at least one BI tool

Senior Demand Generation Manager