🧨 Growth Marketing Manager, Paid Social, Remote Job, October 2024

A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes — knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right.

We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.

At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together.

Thumbtack by the Numbers

Available nationwide in every U.S. county
85 million projects started on Thumbtack
11 million 5-star reviews and counting
Pros earn billions on our platform
1000+ employees
$3.2 billion valuation (June, 2021)

About the Team

We’re a team of strategic marketers focused on attracting, acquiring, and engaging with customers across their homeownership journey, all while building an enduring brand. We work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.

About the Role

We are looking for a growth marketer that has deep expertise in social marketing and experience working across multiple digital marketing functions, especially within the performance marketing landscape - Paid social platforms like Meta, Tiktok, Pinterest etc, Organic social, Influencer Marketing, Mobile App Install etc. The ideal candidate is energetic and a self-starter willing to dig in and support other channel managers to maximize their potential. They can hit the ground running and work effectively with little oversight. They help their team prioritize and manage their own work, clearly tying it to the goals of the larger team, and the business as a whole.

Responsibilities

Optimize & scale Thumbtack’s social strategy, identifying new opportunities for customer growth.
Transform customer and performance data into actionable insights that inform our experimentation roadmap.
Own day-to-day management and optimizations - bid & budget management, target audience development & refinement, creative iteration, reporting and measurement.
Audit and provide improvements to existing tech stack for Meta and Tiktok
Work closely with other channel managers and data science partners to understand the performance of campaigns and tests.
Partner with cross-functional martech eng and analytics teams to build automation and scalable tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting).
Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving KPIs
Own the tracking, attribution, and measurement of performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data
Own reporting and communication of progress towards performance targets
Manage external partners (agencies, account partners, vendors) to improve performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams.

What you’ll need

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Education: BS or BA, focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred.

Experience and Motivation

5-7 years of experience managing, scaling & overseeing performance and media marketing channels like Meta (FB and Instagram), Tiktok, Pinterest, Influencer Marketing
High attention to detail and the ability to set and hit aggressive project deadlines
Ability to thrive within a fast-paced, high stakes but incredibly supportive Growth Marketing team
Clear, concise communication style and comfort working with a diverse group of people
Highly analytical and data driven with a strong proficiency in Excel/Google Sheets (pivot tables, vlookups) and experience running incrementality tests.
Experience handling upwards of $XXM yearly program budgets

Bonus points if you have

Experience with scaling Tiktok & Pinterest to $XXM in annualised spend
Experience in a marketplace company and/or high-growth startup
Experience testing new channels from scratch
Experience with other digital marketing channels

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines.* Learn more about our virtual-first working model here.

For candidates living in San Francisco / Bay Area, New York City, or Seattle metros, the expected salary range for the role is currently $136,000 - $176,000. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

For candidates living in all other US locations, the expected salary range for this role is currently $115,600 - $149,600. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

#LI-Remote

Benefits & Perks

Virtual-first working model coupled with in-person events
20 company-wide holidays including a week-long end-of-year company shutdown
Library (optional use collaboration & connection hub) in San Francisco
WiFi reimbursements
Cell phone reimbursements (North America)
Employee Assistance Program for mental health and well-being

Learn More About Us

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.

If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/ .

Growth Marketing Manager, Paid Social